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Directors' Report
Your Directors present their 16th Annual Report and the audited statement of accounts for the year ended 31st March 2012. In accordance with the changes brought about by the revised Schedule VI to the Companies Act, 1956, the financial statements have been presented in the new format.
 
Year ended Year ended
     2011-12      2010-11
Physical Performance (tonnes)
Cane Crushed 745644 628613
Sugar produced 76464 76870
Financial Performance(Rs. crores)
Turnover 265.62 269.48
Profit before Exceptional Items 28.24 13.53
Profit  Before Tax 26.12 27.64
Profit  After Tax 17.79 18.61
Surplus From Previous Year

21.33

14.72 
Amount available for appropriation 39.12

33.33

Appropriations:
Transfer to General Reserve 15.00 10.00
Proposed dividend 2.15 1.72
Dividend Tax 0.35 0.28
Balance carried forward 21.62 21.33

 

Dividend
Your Directors recommend a dividend of `2.50 per Equity Share of `10 each for the financial year ended 31st March 2012.


Sugar Industry Overview

 

In line with the infamous cyclicality, Indian sugar production scorecard recorded its second successive year of surplus production. Significantly, the surplus was so sizeable as to pose a serious threat to destabilize and decimate domestic price equilibrium. Fortuitously for us, Brazilian sugar production fell for the first time in a decade that provided a ready platform and presented a premium pricing for India to export and stay clear off its surplus.

World sugar markets were highly volatile during 2011. ISA Daily price for raw sugar peaked to 32.57 c/lb at the beginning of February 2011, the highest daily quote for more than 30 years. It then dreadfully drifted to a low of 20.89 c/lb in May but commenced its second bullish upward move during July and August to nearly breach 30 c/lb. It later lost all the gains and current prices are just a tad over 20 c/lb.

The underlying volatility unarguably underscores the importance and imperative for real-time response by swiftly timing our exports in tune with market dynamics. However the vacillating policy stance of the Government in permitting piecemeal quotas in trickles and tranches decisively dented the prospects of Indian exporters and deplorably deprived them of the rare opportunity to optimally ride on buoyant world sugar prices.

For the first time, the Government introduced during the year mill-wise quota for OGL sugar exports. While this system could work during times of huge price differential between the world and domestic markets, it soon turned out to be a damp squib delaying and discouraging exports. Only by May 2012, Government finally bit the bullet and decided to dismantle the quota system to place sugar on OGL in its true sense.

Curiously, no sooner did the Food Ministry lift the quota restrictions on sugar exports, the Commerce Ministry hurried to impose the ceiling. Similarly export releases were dispensed with by Sugar Directorate but Registration Certificate was mandated by DGFT. OGL Sugar thus remains an oxymoron. Meantime, global prices have considerably corrected and contracted, resulting in steady erosion and near extinction of the premium on exports. Still there is little escape from India exporting its surplus in the interest of instant liquidity and domestic price stability.

Supply overhang was feared at the start of the year to disrupt and derail domestic prices considerably. Exports came in handy to soften and stem the down-slide and help sustain local prices at reasonable levels.

Reliable database is the touchstone for sound decision making. Sugar production and stock estimates had often times suffered wild variance in the past, distorting and debilitating the decision making process. Increasing recourse to state-of-the-art technology can considerably help address this deficiency. In this endeavour, sugar industry has for the first time engaged a professional agency to undertake Satellite mapping of cane area for sugar season 2011-12 and early results are highly promising. Similarly the Government has put in place an SMS based weekly reporting followed by a web-based system for monthly reporting by each sugar mill. These measures must help in real time and reliable data flow and facilitate swift policy response towards addressing emerging surplus or shortage in sugar supply.


Goverment Measures

Government has constituted an expert committee in January 2012 under the chairmanship of Dr C Rangarajan for sugar sector reforms. Indian Sugar Mills Association and the Regional Associations have given their representations urging upon (i) levy sugar abolition (ii) dismantling release mechanism (iii) liberated Exim policy with occasional intervention only through tariff recalibration as opposed to physical embargo (iv) abolition of mandatory jute packing. Above all, it has underpinned the economic rationale and global models to have in place a long term cane pricing formula devoid of political intervention, with due linkage to realization from sugar and its by-products.

Levy obligation continues at 10% for 2011-12 season. Quarterly release mechanism has been introduced in place of monthly releases from April 2012. Duty-free raw sugar import facility is being extended periodically and is currently in force till end of June 2012. Stock holding norms on trade and restrictions on bulk users have been withdrawn during the year.

Fair and Remunerative price for sugarcane has been fixed at `145 / qtl for 2011-12. Government of Tamil Nadu has fixed the SAP for this year at `200/ qtl plus transport cost to be fully borne by sugar mills. CACP has recommended an FRP of `170 / qtl for 2012-13. All these base prices are linked to 9.5% recovery.

Levy of Service tax is being made comprehensive on all services except those under a small Negative List or that are specifically exempted. Services rendered by sugar industry for harvest or agri extension is protected under the Negative List.

Company Performance

Cane crushing improved by 19 % despite little recourse to outsourced cane. More significantly, sugar recovery showed a swift rebound during the year. In fact, our sugar recovery touched an all time high of 11.9% on two days in March 2012. On the strength of higher cane volume and improved recovery, sugar production could be maintained close to last year level despite discontinuance of raw sugar import.

Your Company continues to lay stress on sugarcane productivity and its long term sustainability. Our initiatives on this outlined in last year’s report have been well received by the sugarcane farmers and field level results tend to show good promise.

Sugar price rise was muted and fell strikingly short of the rising cost of cane, fuel and overheads. Higher realization on sugar exports however came to our rescue to protect and prop up operating margin. Molasses price has been on a devastating downward spiral for 8 successive quarters. Other income fell sharply in the absence of exchange gains and interest earnings on surplus funds. Despite these cost adversaries, our Company could protect its net margin on the strength of increased cane volume, improved sugar recovery and higher export realization.

In sum, our PBT and PAT figures compare quite favourably with the previous year, more so when the previous year had the benefit of booster-dose from exceptional income. The overall performance of the company for the year is commendable and highly satisfactory under the adversity of extant external constraints.

A Decade after Demerger

Ten years is a short period in the life of a Company but marks an occasion to trigger tracking its accomplishments. Your Company took the reigns of the Erode Sugar Mill through a Demerger Scheme sanctioned by the High Court of Madras in September 2001. It had to take a disproportionately high share of debt to win the support of lending Institutions and was faced with the formidable task to service same out of a single unit producing a single product.

Soon after Demerger, the Company restructured its debts with deft recourse to lower cost options under a benevolent financial market with benign interest rates. With enhanced earnings on the strength of improved cane volumes and higher sugar recovery, it accelerated debt servicing and completed same well ahead of original schedule. It then implemented an energy conservation plan followed by modernization scheme to optimize operational costs without recourse to external debts. Its share prices in turn shot up in the stock market responding to its strong fundamentals and improved financials.

Thus the Company has delivered in every sphere on its promise to stakeholders made in the Demerger Scheme. It is now diversifying into power with its Cogeneration slated to start producing green energy from the second quarter of FY 2012-13. It will continue to remain steadfastly focused in adding value to all its stakeholders.

Finance

RBI in dealing with the dichotomy between growth and inflation has embraced a hawkish monetary policy stance by hiking rates 12 times in a row. Commercial Banks on each occasion showed an instant response by realigning their base rate and correspondingly hiking the effective lending rates to corporates. Paying heed to the dismal industrial growth, RBI relented and rolled back repo rates by 50 bps in April 2012. Commercial Banks have however passed on the benefit to borrowers only in part.

RBI after 9 years hiked the Bank rate from 6% to 9.5% in February 2012 to realign same with prevailing rates. Loans from Sugar Development Fund are lent at concessional rates linked to Bank rate and hence have gone up pro tanto. There has been a swift reduction by 50 bps on this also in April 2012.

Interest cost for our company remained rather insignificant in the last couple of years due to limited recourse to borrowings and temporary surplus funds in our hand. We have since deployed the surplus fully in Cogen Project and are exposed to higher borrowings on drawal of term loans for Cogen Project. The rate hikes will hence have a direct bearing on our company henceforth.

Legal cases

Our Company has been the hapless victim of a long standing dispute with the Sugar Development Fund (SDF) for the loans extended by them to the erstwhile Ponni Sugars and Chemicals Ltd. Its efforts to settle the issue on compromise on commercial expediency did not bear fruit. Finally, the Company obtained a favourable ruling on this from the High Court of Madras in November 2010.

The Government after long delay has since appealed against the above decision in October 2011 before the Division Bench and obtained stay of the order of Single Judge. As a result, our company is caught again between a rock and a hard place. Subsidies to the tune of `6.90 crores remain undisbursed. Levy sugar price differential of `2.20 crores remains unrealized. Eligible concessional loan for Cogen Project remains unsanctioned. We have filed our Counter and fervently hope for early resolution of this contentious issue.

Cogeneration Project

Cogeneration Project undertaken on a capital outlay of `110 crores is now in its final leg. We have encountered time overrun due to delay on the part of major equipment suppliers and persistent shortage of field labour stifling erection work. We now plan to complete the Cogen Project in all respects before end of June 2012. The delay however put paid to our tax-planning and escalated current tax outgo. On the positive, the Project cost could be contained within the original estimate.

We have spent `84 crores as of 31st March 2012 on the Project. We have utilized `35 crores out of the sanctioned loan of `65 crores by Canara Bank.

We have signed Power Purchase Agreement with TNEB and are now seeking to modify same to export 4 MW of power to our associate company, namely, SPB Papers Ltd. With the extension in deadline conceded by Finance Bill 2012, our Cogen Project would qualify for tax holiday u/s 80(IA) of the Income Tax Act, 1961.

investment

Your Company has invested `10 crores in Subburaj Papers Ltd as reported last year to support its acquisition by Seshasayee Paper & Boards Ltd (SPB). The name of the company has since been changed to SPB Papers Ltd. This company is planned to be merged with SPB effective 1st April 2012. Share exchange ratio has been fixed at one Equity share of SPB for every Eleven Equity shares held in SPB Papers Ltd.

Your Company has made an additional investment of `2.50 crores during March 2012 in SPB Papers Ltd and now cumulatively holds 62.50 lakh Equity shares constituting 41.67%. It would upon merger receive pro-rata shares in SPB.

 

Management  Discussion and Analysis Report

 

A detailed discussion on the industry structure (dealing with World sugar and Indian sugar) as well as on the financial and operational performance is contained in the ‘Management Discussion and Analysis Report’ enclosed hereto that forms an integral part of this Report.

Outlook for 2012-13

Indian Meteorological Department has predicted yet another year of normal monsoon. Cane planting as of 29.02.2012 has shown parity to pointer to yet another year of surplus sugar production for India. World market would also move into third year of surplus in succession. Accordingly sugar prices would largely remain under bearish pressures barring intermittent volatility.

Sugar production in Tamil Nadu has been steadily on the rise after the setback suffered in 2009-10. By reason of remunerative cane price, insignificant cane arrears and relative unattractiveness of competing crops, cane area has further surged in the State by 21% in current year. Power shortage poses a severe threat and serious constraint on irrigation schedules during summer. Sugar production in our region is however certain to pose a large surplus that requires a conducive export policy and commensurate viable prices for its liquidation.

Registered cane area has remained stable but yields may be under threat in our command area due to difficulties in drawal of water from available sources. Interest cost would significantly go up for the Company. Revenues from the new Cogen facility should help the company combat cost escalations and overall maintain reasonable profit performance.


Directors

Mr S K Ramasamy, retired at the AGM held on 15th July 2011. Mr.K.Bharathan was appointed as an additional director on 28.12.2011. He will retire at this meeting in accordance with Sec.260 of the Companies Act, 1956. Notice u/s 257 has been received for his appointment as director liable to retire by rotation. Approval of members has been sought for same at this meeting.

Mr V Sridar and Mr N R Krishnan, directors of your Company retire by rotation at this meeting and being eligible offer themselves for reappointment.

Mr C K Pithawalla also retires by rotation at this meeting. Considering his advanced age, he has opted not to seek re-election at this meeting. Mr C K Pithawalla has been a director of the Company since 26.10.2001. The Company was richly benefitted by his global business experience and commercial acumen. Your directors wish to place on record the valuable contribution made by Mr C K Pithawalla to the Company during his long association.


Directors’ Responsibility Statement

Your Directors, in terms of Section 217(2AA) of the Companies Act 1956, confirm that:

 (i) all applicable accounting standards have been followed in the preparation of the annual accounts;

(ii) your Directors have selected such accounting policies and applied them consistently and made judgements and estimates that are reasonable and prudent so as to give a true and fair view of the state of affairs of the Company as of 31st March 2012 and of the Profit of the Company for the year ended that date;

(iii) proper and sufficient care has been taken for the maintenance of adequate accounting records in accordance with the provisions of the Act for safeguarding the assets of the Company and for preventing and detecting fraud and other irregularities; and

(iv) the annual accounts have been prepared on a going concern basis.

 


Employees
No employee of the Company was in receipt of remuneration during the financial year 2011-12 in excess of the sum prescribed under Section 217(2A) of the Companies Act, 1956 read with the Companies (Particulars of Employees) Rules, 1975.

Corporate Governance
A separate section on Corporate Governance is included in the Annual Report and the certificate from the Company’s Auditors confirming the compliance of conditions on Corporate Governance as stipulated under Clause 49 of the Listing Agreement of the Stock Exchanges is annexed thereto.

Conservation of Energy etc
Information relating to conservation of energy, technology absorption and foreign exchange earnings and outgo, as required under Section 217(1)(e) read with the Companies (Disclosure of Particulars in the Report of Board of Directors) Rules, 1988 is given in the Annexure hereto.

Auditors
M/s Maharaj N R Suresh & Co and M/s R Subramanian and Company retire at this meeting and are eligible for reappointment pursuant to Section 224 of the Companies Act, 1956.


Cost Audit
Cost Audit Report for the year would be filed with the Central Government in due course. M/s S Mahadevan & Co have been reappointed as Cost Auditors for 2012-13.

Appreciation
Your Board is greatly appreciative of the cane cultivators, customers, suppliers and Banks for their continued support and cooperation. Your Directors commend the committed performance of employees at all levels. Your Directors wish to thank the shareholders for their continual support to the management.
  For Board of Directors
Chennai N Gopala Ratnam
30th May 2012 Chairman

Information as required under section 217(1)(e) of the Companies Act, 1956 read with the Companies (Disclosure of Particulars in the Report of Board of Directors) Rules, 1988

A.        Conservation of Energy:

a) Energy Conservation measures taken:

       (i) Installation of VFDs in massecuite and magma pump

       (ii) Installation of 1000 m2 M.S. Evaporator body

       (iii) Installation of two nos. of 1250 kg capacity batch centrifugal machines instead of four nos. of 650 kg capacity machine

       (iv) Installation of fanless cooling towers for hot water and gravity arrangement for imbibition to mills instead of pumping

       (v) Installation of five nos. of planetary gear boxes for crystallizer drive

b) Additional Investment Proposals, if any, being implemented for reduction of steam and energy:

Installation of planetary gear boxes for the remaining 8 Nos. crystallizers.

 c) Impact of measures at (a) and (b) above for reduction of energy consumption and consequent impact on the cost of production of goods:

Power consumption is reduced by 700 units per day.

d) Total energy consumption and energy per unit of production are given in Form A. 

B.  Technology Absorption:

e) Efforts made in Technology absorption are given in Form B.

C.  Foreign Exchange earnings and outgo:   

f) Activities relating to exports, initiatives taken to increase exports, development of new export markets for products and services and export plans:

Sugar exports are driven by Government policy and the production cycle of sugar business. The Company is a regular player whenever India is a sugar exporter.

During the year under review, the company exported 11956 tonnes of sugar.

g) Total foreign exchange used and earned

                                     

                                 (Rupees in Lakhs)

 

2011-2012

2010-2011

Earnings

      3457

         815

Outgo

       --

       5554

FORM A(RULE 2)

 
Form for disclosures of particulars with respect to Conservation of Energy
 
Current Year Previous Year

(A) Power and fuel Consumption

   1 Electricity

         a) Purchased Units (kwh lakhs)

2.16 2.70

             Total amount (Rs lakhs)

24.74 26.78

              Rate/Unit (Rs/kwh)

11.45

9.92

          b) Own generation 

 

 

              i) Through Diesel Generator

-

-

              ii) Through steam turbine/Generator

 

 

              Units(kwh lakhs)

218.23

206.53

              Units per tonne of fuel (kwh)

-

-

              Cost/Unit (Rs/kwh)

2.92

2.62

  2 Coal

 

 

              Quantity (tonnes)

39424

33295

              Total Cost (Rs lakhs)

2104

1638

              Average Rate (Rs/t)

5336

4920

  3 Bio Fuels

 

 

              Quantity (tonnes)

-

18

              Total Cost (Rs lakhs)

-

0.49

              Average Rate (Rs/t)

-

2722

  4 Bagasse

 

 

              Quantity (tonnes)

89283

81048

              Total Cost (Rs lakhs)

Nil

Nil

              Average Rate (Rs/t)

Nil

Nil

(B) Consumption per unit of production:

 

 

                   Product-Sugar cane (t)

 

 

              Electricity (kwh)

30

30

                  Fuel (t)*

0.10

0.09

                  Product-Raw Sugar (t)

 

 

                  Electricity(kwh)

-

103

                  Fuel (t)*

-

0.36


   *(Bio Fuels/Baggase calculated on Coal equivalent weight basis)

   Note:

   1. Figures for the previous year have been regrouped, whereever necessary.

Form B (Rule 2)

 

Form for disclosure of particulars with respect to Technology Absorption.

(A) Research & Development (R&D) (Rs. Lakhs)   Nil    


(B) Technology absorption,adaptation & innovation: Nil
 
 

For Board of Directors

Chennai

N Gopala Ratnam

30th May 2012

Chairman

 

MANAGEMENT DISCUSSION AND ANALYSIS REPORT

 

Industry structure and development

World Sugar

Sugar is produced in over 120 countries from beet or cane. Overtime, the relevant share of cane sugar has galloped from 56% during 1960s to 80% during 2010/11 by reason of growing sugar production out of cane in tropical countries. In a rare reversal of this trend, beet sugar share would marginally go up by 2.5% in 2011/12 due to a massive 6.1 mlt increase in EU and Eastern Europe.
 
                                                                                                           Source: ISO & ISMA
 
India produced 50% more sugar than Brazil in 1990. During the decade 1991-2000, India and Brazil alternated the top producer’s slot. However, ever since the start of current millennium, Brazil has steadfastly risen to occupy the numero uno status. Its share has catapulted from 7% to 25% in world production and from 6% to 50% in exports in two decades. In contrast to the consistent growth in Brazil, Indian production is punctuated and plagued by wild swings YoY.
 
A new record world output is expected at 174 mtrv for 2011-12 that marks a significant 6.4 mtrv increase over the previous record in 2007-08.
 
                                                                                     Source: ISO - QMO May 2012
 
India continues to be the top sugar consumer despite low per capita consumption. Other major consumption centers are China and EU. Consumption growth is flat in developed countries and driven mostly by Asian demand. It is expected to rise by a healthy 2.26% for 2011/12 in line with the 10 year average of 2.14%. Such a rebound from subdued growth rate hovering around 1% in the preceding two years can be attributed to easing sugar prices in the world, and more importantly, in several key domestic markets. Continuing strong economic growth in emerging and developing economies has strengthened the demand base overall.
 
After two years of deficit, world sugar production neatly balanced with consumption in 2010/11. For the first time in 3 years, there would now be a decent surplus build up of 6.5 mlt for 2011/12, despite a significant production drop in Brazil. Stock/ consumption ratio would remain flat at 35%.
 
About 70% of world sugar production is consumed in the country of origin while the balance is traded in world market. Brazil is the dominant sugar exporter with its ever escalating export share that currently meets half the world demand. The decline in export availability from Brazil during 2011-12 is counterbalanced by higher deliveries from key players including the EU, India, Thailand and Australia.
(Source:Kingsman)

World Sugar prices
 
During the first half of 2011/12, low stocks seemingly remained a supportive factor for sugar price despite lackluster fundamentals. ISA daily price for raw sugar drifted from a high of 32.57 c/lb in Feb 2011 to an 8 month low of 20.89 in May 2011. Second bullish wave moving up prices close to 30 c/lb during July/Aug 2011 proved ephemeral. The world market values lost all the gains and pierce the psychological 20 c/lb mark. White sugar spot prices (the ISO white sugar price index) staged a similar somersault in the second half of 2011. After touching US$ 769 /t in July,it currently hovers around US$ 555/t. World markets are unequivocally underpinned by bearish sentiments that are further reinforced by the massive withdrawal of speculators from sugar futures.
 
(Source:ISO)
Periods of optimism and pessimism over the ability of policymakers to solve the EU crisis have been taking the turns. Sugar has been under the influence of this volatile macro environment. This ongoing crisis has impacted the investor appetite for risk assets that include commodities. Crisis has strengthened the US$ and conversely weakened emerging market currencies. EU crisis has an impact on sugar prices through different channels – exchange rates, financial investors’ net position and credit availability from banking sector. US dollar has greatly benefited from the EU crisis because of its global reserve currency status. Sugar prices discernibly demonstrated close co-relation with currency trend.
 
(Source:ISO -QMO Feb 2011)

 

Domestic prices remain at high levels in the world’s top three importers: the EU, China and the US. Brazil witnessed a sharp slowdown in consumption and expectations of a higher sugar output receded domestic market values.

World trade

 
In a welcome departure, India could benefit by higher global prices over local levels for most part of the year. In lieu of seeking subsidies, Indian exporters were pursuing a premium.
 
(Source:OECD -FAO Secretarial)
Over the last decade, there is increasing concentration in sugar export trade with a smaller number of global exporters and a decline in the volume of white sugar traded internationally. OECD-FAO Agricultural Outlook 2011-20 projects no major change in the existing world order for sugar exports.
 
In contrast to concentrated exports, sugar importers make up a broader, more diversified group of countries. Of these, China is emerging the largest importer exceeding that of EU, US and the Russian Federation. India is predicted to play only a minor role.
 
(Source:OECD -FAO Secretarial)
The limited white premium and the prevailing inverse structure of sugar prices have led refineries at destination to slow down their processing of late. Early 2012, stronger competition from EU and Central America should further decrease the potential outlet for stand-alone refineries outside of their domestic market

 

Indian Sugar

 
The Indian sugar industry is characterized by the coexistence of private, cooperative and public sector. It is inherently inclusive, supporting over 50 million farmers and their families. It is rural centric and hence a key driver of village level wealth creation. Sugar is India’s second largest agro-based industry after Textiles. It hastremendous transformational opportunities to meet food, fuel and power needs and earn carbon credit.
 
According to nationwide survey conducted by AC Nielsen and adopted in KPMG Analysis, nearly 75% of the non-levy sugar is consumed by industrial, business and high income household segments. Further, even for a low income household, 10% increase in sugar price would hardly have a dent of less than 1% impact in monthly food bill.
 
Growth in sugar demand is driven by the rising consumption in sectors such as confectionaries, sweets and soft-drinks. CRISIL research expects industrial demand to grow at a CAGR of around 4% while household demand increase is felt lower at 2.5% over the next 5 years. Accordingly the share of indirect demand in overall sugar consumption is projected to go upto 62% by 2015-16 from the current level of 60%.
 
Source: CRISIL Research
Sugarcane and sugar production are seasonal with more than 90% happening in the winter months of November to March. Crushing season lasts an average for 100-150 days in a year depending on the region, weather, irrigation, cultivation practices as well as cane availability. Sugarcane use for sugar has steadfastly increased in preference to alternative sweeteners.
Source: Indian Sugar Journal-May 2012
 
Sugar is mostly produced in UP of north, Maharashtra and Gujarat of west and the three southern States of AP, Karnataka and Tamil Nadu. The cyclicality of Indian sugar is less driven by nature and more accentuated by radical change in Government policies   
 
(Source :Indian Sugar Mills Association)
 
Both sugar and sugarcane are treated as ‘essential commodity’. The Government’s focus to give high cane price to farmer and concomitantly maintain low sugar price for the consumer is socially unexceptionable but economically unsustainable. Low sugar price leads to unremunerative cane price and its delayed payment forcing the cultivator to switch to other crops. This kick-starts sugar shortage and high sugar price, in turn prompting higher cane price to lure the farmer back to cane. This cycle gets repeated ad infinitum with resultant spike in sugar production causing demand-supply disequilibrium and driving sugar prices on a roller-coaster ride.
 
(Source :Indian Sugar Mills Association)
 
By reason of wild production swings YoY, India is the only big sugar producer to be exporting sugar in some years, soon followed by importing sugar. Unlike this, Brazil, Thailand and Australia are steady exporters. Removal of vexatious State controls on sugar sector should help rein-in the cyclicality and facilitate India to be a regular exporter.
 
Indian millers pay a high price for sugarcane and realize a low price for sugar. The intrinsic imbalance between sugar and cane price often-times leads to huge build up of cane arrears that accelerate the infamous Indian sugar cycle. A long term pricing formula for cane based on global model would bring in objectivity and deflate the intensity of sugar cycle.  
 
    (Source :Indian Sugar Mills Association)
 
        (Source :Indian Sugar Mills Association)                    

Indian Sugar Prices 

Indian sugar prices remained range bound and ruled for most part of the year at unremunerative levels. This is in contrast to much wider swing and volatility in the global prices. The Government alternately resorted to shore up sagging prices with small doses of export quota but soon slash it down with excessive domestic release.

 

(Source :Indian Sugar Mills Association)                                                                             

Last year sugar mills could manage with little cane arrears despite unremunerative sugar prices on the strength of surplus cash generated in the immediately preceding year. With this luxury no longer available for 2011-12, sugarcane arrears have built up threatening to cross ` 7000 crores as of February 2012. Pressured by such mounting arrears, the Government has opened up OGL exports without quota restrictions though belatedly in May 2012.

 
Government Policies
Sugar business continues to remain highly regulated. The Centre fixes levy percentage to meet PDS requirement for the benefit of BPL families. Levy obligation was temporarily hiked to 20% for 2009-10 due to extremely lower production. This has since been restored to 10% from 2010-11. The balance, though termed as free sale sugar, is monitored through release mechanism.
 
Levy sugar price computation continues to ignore cane price over and above Centre’s price despite the Supreme Court ruling in favour of the industry through a retrospective amendment to law. Sugar industry has again challenged this and the issue is before the Supreme Court. PDS price for sugar remains unrevised for a decade at `13.50/ kg since 2002.
 
Fair and Remunerative Price (FRP) for sugarcane for 2011-12 was fixed by Central Government at ` 145 per qtl linked to 9.5% recovery with a premium of `1.53 for every 0.1% increase in the recovery. CACP has recommended an FRP of `170 per qtl for 2012-13.
 
Government of Tamil Nadu hiked SAP by `100 per tonne for 2011-12 to ` 2000 per tonne linked to 9.5% recovery. In addition, transport charges from field to factory have to be fully borne by sugar mills.
 
The Central Government has constituted an Expert Committee in January 2012 under the chairmanship of Dr C Rangarajan to study and recommend measures for sugar sector reforms. ISMA and Regional Associations have submitted Memorandum forcefully pleading for deregulation of the industry.
 
The Centre/ States have made Policy or Regulatory changes. Some of them are –
 
* Duty-free raw sugar import facility repeatedly rolled over – Present validity till 30.06.2012.
 
* Sugar exports under OGL finally re-opened in April 2011 – Export quota of 5 lakh tonne pro-rated to all sugar mills on the basis of past 3 years production.
 
* Additional export quotas announced in June 2011 (5 lt), Aug 2011(5 lt), Dec 2011 (10 lt), Feb 2012 (10 lt).
 
* Export releases dispensed with and free OGL regime restored in May 2012.
 
* DGFT however by Notification dt.14.05.2012 mandated prior registration of export quantity. Conditions and modalities as prescribed by Policy Circular No.62 dt.14.05.2012.
 
* DGFT by Policy Circular No.63 dt.16.05.2012 partially relaxed the rigors of its earlier Circular.
 
* DEPB benefit terminated from 30.09.2011. Sugar is now eligible for duty draw back at 2%.
 
* Food Safety & Standards Act, 2006, brought into force effective 05.08.2011. Sugar is covered.
 
* Levy sugar price for 2011-12 announced vide Notification dt.07.03.2012. Price for Tamil Nadu is ` 1937.46/ qtl (PY 1878.54/ qtl).
 
* Stock holding limit for bulk consumers rescinded from 30.11.2011.
 
* 100% compulsory packing of sugar in jute bags confirmed for 2011-12. Packing has to be in 50 kg bags.
 
* Expert Committee on Ethanol pricing has recommended the pricing formula – Final decision of Government still awaited.
 
* Government of Tamil Nadu has announced policy intent to restart Ethanol programme in the State.
 
* Weekly reporting of sugar data through SMS continues. In addition, web based monthly reporting has been introduced.
 
* Service tax levy would be universal. However agri related services would remain exempt under the Negative List.
 
* Bank rate hiked on 14.02.2012 to 9.5% from 6% and then reduced to 9% from 17.04.2012. SDF interest rates at 2% below bank rate correspondingly recalibrated.


Opportunities and Threats

India has low per capita consumption with growing income. Its farm productivity has virtually remained stagnant for decades. There is thus immense scope for hiking production to meet growing demand and capture export markets.
 
Energy saved is energy produced. Age-old sugar industry offers immense scope for implementing Energy Efficiency Project besides feeding green power to grid through Cogeneration. Ethanol production improves oil security and contributes to environmental protection, while Cogen provides clean and renewable energy.
 
Sugar business is intrinsically cyclical. Market sentiments move disproportionate to demand-supply parity that causes volatile change in product pricing. Cogeneration and Ethanol bring much desired value addition to by-products and help soften the inimical impact of sugar cycles.
 
Sugar mills have now become integrated complexes to produce sugar, power and ethanol. As a result, capital outlay has become huge and the assets so created need to be exploited for longer duration. On the contrary, all India crushing duration has come down from 181 days in 1995-96 to 87 days in 2008-09, marginally improving to 108 days in 2009-10. Reduced cane availability that lowers season duration is but the direct outcome of unviable sugar price, forcing the farmer to other crops.
 
Water has become increasingly scarce, more so in States like Tamil Nadu. Drip irrigation is the right answer but it involves huge capital outlay that is beyond farmer’s financial capability. While the Government extends upfront capital subsidy, it is linked to a normative capital cost of Rs.55,000/ ha compared to the current cost in excess of Rs.one lakh/ ha. Free power on the contrary is proving to be a clear disincentive to conserve water.
 
India is a cost efficient producer of sugar. It has however failed to be a credible and consistent exporter due to drastic year on year changes in domestic production, triggering often times desperate policy changes. Under the changed dynamics of business and governance, there is little legitimacy in treating sugar as an essential commodity leading to periodical political outcry and attendant policy distortions.
 
World sugar balance is considerably influenced by the wild production swings in India. As a result, India ends up exporting at the bottom of prices during glut and importing at the peak of prices during deficit.
 
Frequent policy intervention disrupts the orderly functioning and dislodges the business plans of the industry. While the Government has a legitimate right and role to protect the interest of poor and needy, there is no rationale in subverting sugar prices to the benefit of industrial and high income consumers.
 
With a well performing economy and increasing share of service sector, labour is steadfastly migrating from agriculture. NREGA has arguably given other soft options to rural labour. Sugarcane harvesting charges have hence increased manifold due to labour shortage that further upsets the rhythm in daily rate of crushing. Mechanisation is yet to take off in any meaningful measure due to fragmented landholding and undulated land terrain in most part of Tamil Nadu.
 
With growing concern on food security and inflation control, sugar faces the imminent risk of increasing crop diversion with an over zealous Government constantly choking sugar prices. There is dire need for a balanced and integrated policy framework, more particularly the long term price parity between sugar and sugarcane, for the orderly growth and long term health of this core sector.

 

Segment-wise or product-wise performance
The company is engaged in a single segment, namely, sugar and its by-products.


Outlook

 
 
(Source :Sucden-Czarnikow Report)
 
 
Global surplus in 2011-12 has been up-revised periodically and the higher production would accelerate stock rebuild. ISO expects in 2012-13 higher sugar production in Brazil,the Far East and Australia but a lower output in Europe and India. While this may reduce the size of world surplus, world production would clearly outweigh consumption. The return of a large scale deficit looks unlikely for the following 2013-14 crop cycle. World prices would hence largely remain under check and move in a narrow band.
 
Hedge funds are now reducing their net-long position in ICE. Such sharp reduction can be interpreted as an indication of speculators’ expectation of a further midterm weakening of the world prices. In the short run, world market volumes can also be affected by an uncertain macroeconomic environment and “non sugar” factors. Continued currency weakening makes exporters contribute to lower world sugar values in dollar terms.
 
Based on crop area, Indian sugar production would enter its third year of surplus during 2012-13. Inventories are fairly at manageable levels due to periodical exports. With unlikely availability of premium on export, there would be price pressure for Indian sugar both in domestic and overseas market. Sugar decontrol if implemented in time and good spirit would help combat the negatives and put the industry on a stronger footing.
                                                                                    

 

Risks and Concerns 

The management cautions that the risks outlined below are not exhaustive and are for information purposes only. Investors are requested to exercise their own judgment in assessing various risks associated with the industry and the Company.
 
Sugar industry being agro based and vulnerable to commodity cycles is fraught with several risks. The Company is exposed to diverse business risks and some of the anticipated risks and their mitigation strategies are outlined below:
(a) Raw Material risk 

Sugarcane is the sole raw material. Its availability, quality, growth and cost are impacted by -

 Availability of cultivable land and adequacy of irrigation infrastructure

 Adoption and application of sound agronomic practices by the cultivator

 Normalcy of monsoon, flow in river Cauvery and water table in the command area of cane.

 Electricity connection and uninterrupted grid supply to pump water

 Competition from other crops influencing farmers’ crop preference

Pest attacks and crop disease

Diversion of cane to jaggery and neighbouring sugar mills in defiance of contractual obligation

 Availability and adequacy of harvesting labour

Cane price control by Centre and State, known as Fair and Remuneration Price (FRP) and State Advisory Price (SAP).

 Higher tax on sugarcane in Tamil Nadu

  Price volatility risk and currency risk in the case of raw sugar imports.

Risk mitigation 

Promotion of Lift Irrigation and Drip Irrigation

Cane development schemes

Improved road infrastructure utilizing sugarcane cess funds

Incentives to mitigate hardship and promote right cane variety

 Promoting and actively assisting in farm mechanization.

Remunerative cane price and prompt payment

Networking through divisional cane offices to disseminate knowledge and inculcate discipline and enforce compliance.

Fair and transparent dealings with farmers to build goodwill

 Arranging crop loan through Banks under tie-up arrangement

Centralized procurement and distribution of fertilizer and pesticides and promoting bio-manures.

 Recourse to raw sugar import to tide over transient cane shortage


(b) Product price risk 

Sugar prices are susceptible to commodity cycle. Marginal price change might materially impact profitability.


Levy sugar price is determined by Government. Revisions are neither prompt nor adequate.


 Sugar is an essential commodity. Free sugar prices are also kept in check by Government to control food inflation.

 Sugar Export window is closed at Government discretion.

 Global sugar prices influence and impact domestic prices.

  Sugar Futures to hedge price risks are susceptible to temporary bans.

  Molasses is controlled by State. Restrictions on inter State movement considerably impact prices.


Risk mitigation 

Impact of global and local market forces and regulatory regime are beyond the control of the Company. Within extant constraints, risk mitigation measures focus on:

Introduction of ISO 9001:2000 for quality system

 Production of higher grain size and lower ICUMSA (brighter) sugar

 Targeting sugar markets in deficient regions

Taping export markets

Increased cane volume and sugar production for improved economies of scale

 Measured hedging in Futures Market

 By-products value addition


(c) Regulatory risk
Sugar industry despite much liberalization in the country continues to suffer under catena of controls:

Cane area reservation by State

Cane price fixation by Centre and State (FRP & SAP)

Control on molasses by State including inter State movement restriction

Levy obligation at unviable price

 Monthly release mechanism to regulate free sugar trade - Ocassional tightenning to weekly quota.

 Restrictions on Trade and Bulk Users distorting market sentiments

 Compulsory packing of sugar in jute bags

  Adhoc intervention in Exim Policy

  Political sensitivityand attendant adhoc aggressive State intervention.

Risk mitigation
Much of the regulatory risks being Government policy driven are beyond Company’s control. Every effort is made to conform to regulatory requirement while judicial recourse is made when warranted. Redressal is sought through industry associations 

(d) Finance risk 
Availability of working capital to meet cane dues

Interest rate risk

 Currency risk including derivative risk

 Financing New Projects 

The Company enjoys sound reputation and good rating with Banks. Interest rate increase is inevitable. Rising rupee erodes export competitiveness. To address these, the Company constantly looks for lower cost debt options, while currency risks are mostly hedged and uncovered exposures kept minimal. Derivative exposures, occasionally undertaken, are ensured to remain within prudential norms.


(e) Risk specific to the Company
 
Erode Sugar Mill is squeezed for land in its factory area impeding the scope for major expansion or diversification plans. It is also surrounded by other sugar mills that limits scope for major cane area expansion.
 
Ethanol licensing is subject to State discretion. Standalone Distillery faces local resistance on perceived threat of pollution.
 
The Company is pursuing Cogen Project on a capital outlay of `110 crores. Its technical performance and viable operations are crucial to future cash flows. Principal customer under Power Purchase Agreement, i.e., State Electricity Board is under tenuous financial state which could delay realization of bills for power supply.
 
Though the transfer of Erode Sugar Mill Undertaking was made to the Company in terms of Scheme of Arrangement sanctioned by the Hon’ble High Court of Madras, the Company is confronted with certain claims towards tax disallowances and recovery of Sugar Development Fund Loans owed by erstwhile Ponni Sugars and Chemicals Ltd. The Company is legally advised that these have only a remote probability of crystallization. Appropriate defence by filing Writ Petition is already initiated to protect Company’s interest in the matter. Of this, the SDF issue is decided in Company’s favour by the High Court of Madras but is agitated on Appeal before the Division Bench.


Internal Control System and their adequacy
The Company has proper and effective internal control systems commensurate with its nature of business and size of operations to ensure that all controls and procedures function satisfactorily at all times and all policies are duly complied with as required. These are considered adequate to reasonably safeguard its assets against loss or misappropriation through unauthorized or unintended use.

There is adequate and effective internal audit system that employs periodic checks on on-going process. The Audit Committee of the Board of Directors regularly reviews the effectiveness of internal control system in order to ensure due and proper implementation and due compliance with applicable laws, accounting standards and regulatory guidelines. 


Human Resources 

The Company employs 102 seasonal and 254 non-seasonal employees. Industrial relations remained cordial throughout the year. Its HR initiatives include:

Introduction of ‘Code of Conduct’ and ‘Statement of Values’.

Instituting a Vision and Mission statement.

 Compensation structure comparable with industry standards comprising both tangible and intangible benefits.

 Regular training and motivation for skill upgradation

 Merit-led challenging work environment with desired level of delegation of powers and decentralization of decision making.

 Well maintained housing colony with education and recreation facility.

 Interactive and responsive top managment.

Discussion on Financial Performance with respect to Operational Performance 

Operating Performance

 

Year ended
31-3-2012
Year ended
31-3-2011
Number of days 283 278
Average crushing rate (tcd) 2635 2555
Cane crushed (t) 745644 628613
Recovery (%) 10.21 9.65
Raw Sugar Processed (t) - 17087
Sugar Production (t) 76464 76870
 
Though the Company operated for almost the same duration like last year, cane crushing improved by 19%. Raw sugar import was unviable and hence not pursued.
 
Sugar recovery showed a swift rebound during the year. On the strength of higher cane volume and improved recovery, sugar production could be maintained at last year level despite discontinuance of raw sugar import.
 
 

Turnover

 
Levy sugar volume almost halved due to restricted release given by the Government. Free sugar volume was also lower by 15% due to reduced releases. While free sugar prices displayed moderate rise, molasses prices declined by more than 60% due to State Government’s restrictions. Bagasse sales volume increase was commensurate with higher volume of crushing. Overall, top-line had a marginal dip.
 
The Company exported 11,956 tonnes of sugar under OGL during the current year at an average realization higher by 17% over domestic prices.
 

Other Operating Income

Sale of scrap more than doubled due to replacement of brass tubes with ss tubes in Evaporator and Pans during the year. Higher exports fetched increased duty draw back benefits. Further, the Company realized premium on selling part of its export quota.

Other Income

Last year the Company had surplus funds deployed in Mutual Funds fetching dividend income. It also had foreign exchange gain on the import trade credit obtained for raw sugar import. In the absence of these, current year has recorded much lower other income.

Material Cost

Government of Tamil Nadu hiked the SAP for 2011-12 by ` 100/- per metric tonne. Average cane cost went up by 6%. Usage of 50 kg pp bags for export helped reducing overall packing cost.
 
Overhead Cost

Increase in utility cost and employee costs are nominal. Increase in repairs and maintenance cost is attributable to higher crushing and replacement of evaporator tubes. Variance in other expenses is principally due to freight and handling on larger sugar exports.
 

Operating margin  

Improved recovery and increased cane volume could more than neutralize higher cane cost. Sugar export helped to further strengthen margins during the year. The Company could thus achieve 81% increase in the operating margin (PBIDT) over the previous year.
 
 
FinanceCosts  
Interest on fixed loan declined in line with installment repayments during the year. Due to reduced utilization of working capital limits, the cash credit interest was also minimal.
Depreciation  
There is no change in the method of depreciation during the year.
Exceptional Items 
The company during the year has incurred ` 212 lakhs of expense towards power evacuation arrangement for obtaining grid connectivity approval and facility from TNEB. The expenses incurred were at the instance of TNEB and have not resulted in any asset under its control or ownership. Accordingly these expenses have been charged to Profit and Loss Statement in line with the accounting standards and following the opinion of the Expert Advisory Committee of ICAI in Jan 2011.
Profit Before Tax (PBT) / Profit After Tax (PAT)  
 
 
PBIDT is the lowest in 5 years barring the loss suffered in 2007-08. PBT decline was buttressed by the reversal of prudent provisioning made for raw sugar last year. The overall financial performance for the year is considered satisfactory.
 
Debt
Debt servicing is as per schedule.
 
The Company has fully repaid the loan availed under the Special Scheme of the Government. Interest subsidy of Rs. 120 lakhs however remains unrealized. The Company has drawn an aggregate of Rs.35 crores from Canara Bank for its Cogeneration Project.
 
Fixed Assets  
Addition to Plant & Machinery is marginal towards replacing obsolete equipment. Normal capital additions have been funded out of internal accruals.
 
The Company has incurred ` 84 crores of expenditure towards Cogeneration Project under construction. This is now targeted for completion by June 2012. All direct and related expenditure for this would get capitalized in accordance with Accounting Standard 10 during FY 2012-13.

Investments  

Advance towards investment of ` 7.50 crores in Subburaj Papers Ltd (since renamed as SPB Papers Ltd -SPL) was made last year. Together with additional exposure of ` 5 crores, total investment in this associate company is ` 12.50 crores. Steps to merge SPL with Seshasayee Paper and Boards Ltd (SPB) have been initiated. Share Exchange Ratio has been proposed at one Equity share of SPB for every Eleven Equity shares held in SPB Papers Ltd.
 

Working Capital  

Sugar inventories have declined considerably with accelerated exports. The stock volume and value for molasses declined marginally during the year. Unrealized subsidies pose a severe stress on working capital. Surplus funds have since been fully deployed in Cogen Project. As a result, the Company has resumed working capital availment.
 
Contingent Liabilities  
Contingent liabilities are assessed and reviewed in accordance with Accounting Standard 29. Due disclosure and provisioning is made in compliance of said Standard.
 
Cash accruals  
Cash accruals were mainly used to reduce working capital borrowings and meet our contribution to Cogeneration Project and investment in SPB Papers Ltd.
 
Cost-realisation trend
During the quinquennium 2007-12 the relative change in CAGR (%) for major items are as under:
Cost Realisation
Sugarcane 12  Sugar 11
Process  &   packing 9 Molasses 21
Employees 15 Bagasse 18
Cautionary Statement 
Statements made in this Report describing industry outlook as well as Company’s plans, projections and expectations may constitute ‘forward looking statements’ within the meaning of applicable laws and regulations. Actual results may differ materially from those either expressed or implied.
  For Board of Directors
Chennai N Gopala Ratnam
30th May 2012 Chairman