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Directors' Report
Your Directors present their 14th Annual Report and the audited statement of accounts   for the year ended 31st March 2010

Year ended Year ended
31.03.2010 31.03.2009
Physical Performance (tonnes)
Cane Crushed 808612 680238
Sugar produced 90920 71820
Financial Performance(Rs. crores)
Turnover(Net) 244.64 137.27
Profit / (Loss) Before Tax 55.41 18.72
Profit / (Loss) After Tax 36.85 12.26
Surplus From Previous Year

6.88

3.13
Amount available for appropriation 43.73 15.39
Appropriations:
Transfer to General Reserve 25.00 6.00
Proposed dividend 3.44 2.15
Dividend Tax 0.57 0.37
Balance carried forward 14.72 6.88

Performance Pinnacle

Your Company has had a spectacular financial performance that reached a crescendo during 2009-10. Its gross turnover crossed the Rs.250 crores mark. Its PBIDT and PAT figures displayed a dream run, scoring a scorching three-fold increase over the last year. Two successive years of strong profit performance has helped to significantly strengthen its financial position, providing the right platform to launch its diversification plans.

 

Dividend
Your Directors are pleased to recommend a dividend of Rs.4/- per Equity Share of Rs.10 each for the financial year ended 31st March 2010.


Sugar Industry Overview

 

Sugar business has been intrinsically cyclical in India but the swings in recent times have turned rather too sharp and swift. Sugar production discernibly doubled between 2005 and 2007 that hurriedly halved just within the next two years. From this low base, it is now well poised to nearly double again in the near term.

No other major sugar producing country is witness to such galloping gyrations in year on year production. Price volatility is but a necessary outcome of such production volatility. This has rather made the diverse stakeholders by turn taciturn and dis-spirited towards taking a long term commitment for the orderly functioning and growth of this core industry.

The causes for such intermittent and intimidating upsurge and downswing in sugar production are too well known. It is axiomatic to recognize and pave way for price parity between sugar and sugarcane on the one hand as well as sugarcane and other competing cash crops on the other. A cohesive and comprehensive action plan is imperative and its need immediate to meaningfully moderate, if not totally eliminate, the adversity of sugar cycles occurring in our country at frequent intervals with ferocious intensity.

 Indian production figures have their domino effect both on the direction and degree of world sugar balance. It is thus no wonder that world sugar balance suffered a deficit during 2008-10 that is now heading towards surplus in 2010-11. As a corollary, Indian exports are invariably during glut at the bottom of global prices while imports are during deficits at the peak of prices. On both counts, the huge financial burden befalls on producers, consumers and the exchequer though in varying degree.

With two successive sugar years of low production, Indian sugar prices have been continuously on their climb up to reach robust levels. This in turn empowered and prompted the industry to offer high and remunerative cane price so as to lure the farmer back to cane corp. Sugar mills have voluntarily paid a whopping Rs.20,000 crores over and above the Central Government’s mandatory cane price in this process. As a result, there has been a swift and strident recovery in Indian sugar production to narrow down the deficit during 2009-10 and turn surplus during 2010-11. There is no arguing that this remarkable rebound could and in fact has come only on the strength of buoyant sugar prices and consequent benevolent cane prices.


Goverment Measures

The year under review witnessed aggressive Government intervention in sugar business to rein in rising sugar prices fuelled by the galloping deficit in production and stock estimates. Some of these measures were well justified to augment domestic sugar availability and cool-off the overheated market. But several others proved too harsh and outlandish that created panic in the minds of Trade and Industry, quelling demand and disrupting off-take.
 
Levy obligation was doubled from 10% to 20% to protect PDS supply while levy sugar prices now remain unrevised for over six years. Duty-free raw sugar import facility was extended till end of 2010 besides opening duty-free white sugar imports for all. Indeed, white imports are presently placed at a premium over domestically produced sugar with total exemption from levy obligation and full freedom from release mechanism. Further, bulk users of sugar were subjected to unrealistic inventory norms for holding domestic sugar that has forcibly moved them to imported sugar offering greater flexibility. Inventory and turnover norms were rigidly enforced on sugar traders followed by frequent raids. The reversal of market sentiments and concomitant price decline from the peak was taken in the normal stride by the industry. But persistence with these moves have plummeted prices to below breakeven levels that cries for instant policy correction.
 
The Government promulgated an Ordinance, later made as Law, to retrospectively amend the Essential Commodities Act, 1955. By this, the Government has endeavoured to undo a favourable Supreme Court ruling and deny higher levy sugar price based on State Advised Price or actual price for cane. The new Law seeks to restrict and confine the levy sugar price by considering only Statutory Minimum Price for cane from 1974 to 2009. Sugar industry has challenged the retrospective amendment by filing a Writ Petition in Delhi High Court.
 
The concept of Statutory Minimum Price (SMP) has been changed to Fair and Remunerative Price (FRP) for sugarcane from 2009-10 season. Such FRP takes certain additional factors into consideration over SMP, namely, reasonable margins for the growers of sugarcane on account of risk and profits. FRP was conceptually intended to be total compensation and hence the sole mandatory price for cane, restraining States from announcing higher SAP. However, the Centre bowing to political pressures had to make a quick retreat and remove the ban on SAP. Dual cane priceing would thus continue to daunt the industry with its deleterious impact.
 
Indian sugar production for 2009-10 was initially estimated around 140 lakh tonnes that now stands uprevised to 185 lakh tonnes. Further, the production outlook for the next year is also highly promising. Simultaneously, world sugar deficit is moving towards a surplus. All these have brought about a strident shift in market sentiment and consequent crash in sugar prices. Raw sugar prices after recording a 29 year high at 30.40 c/lb on 1st February 2010 now trades at less than 50% of that level. Concurrently, Indian sugar prices have also fallen from Rs.4200/ qtl to below Rs.2800/ qtl. Accordingly, the industry has made fervent appeal to the Government to roll back the harsh measures initiated during times of high sugar prices that are no longer relevant. Sugar prices now need to recover from the bottom for the farmer to be able to get a remunerative cane price.
 
Excessive Government controls on sugar, though well meant to balance the interest of diverse stakeholders, have hardly helped to serve the intended objectives. Still worse, they have repeatedly failed to meaningfully respond to market dynamics and in reality resulted in the opposite by only aggravating the crisis. It is hence high time the Government decontrols the sugar industry to unleash its innate potential, help meet the growing demands of sugar in our fast developing economy and be a credible exporter.

Company Performance

As stated, the Company had a trailblazing financial performance during the year. This was on the strength of higher production and robust sugar prices during most part of the year.

Cane volumes improved by 19% despite drought like conditions prevailing in some parts of the operational area. Sugar recovery however slipped to 10.11% from 10.55% due to adverse cane quality. Sugar production was supplemented with 9608 tonnes of imported raw sugar.

Cane price for 2009-10 season was fixed at higher levels upon negotiation with cane growers at Rs.1725/tonne besides subsidizing the full transport cost from field to factory. This is considerably higher than the FRP of Rs.1298.40/tonne and SAP of Rs.1440/tonne. In addition, the Company opted to voluntarily settle the old disputed SMP for 2002-03 season involving an outlay of Rs.4 crores. With these, we have succeeded in strengthening the bond and motivating our cane farmers, thereby achieving higher volume of cane supply during buoyancy in sugar prices.

Sugar prices recorded perceptible increase during the year till January 2010 but receded ruefully thereafter by reason of decisive change in production outlook. Your Company has been aggressive in its sales, including large volumes sold in upcountry markets, in its endeavour to push volumes during good times. This has largely helped us achieve record high results for the year.

Pursuant to industry-wide negotiations, the Company entered into a long term wage settlement enuring upto March 2013. Employee relations have been cordial all along.

Contrary to the steep increase in sugar production in other States, Tamil Nadu has to remain content with muted growth in cane volumes due to deficient monsoon, high cost and unavailability of farm labour and lucrative return from competing crops. As a result, private sector mills in Tamil Nadu have had to increasingly rely on raw sugar imports to supplement their sugar production. In this endeavour we too contracted additional import of 20000 tonnes in January 2010 for shipment during July 2010. The unprecedented fall in raw sugar prices by more than 50% within just the next couple of months coupled with deep decline in domestic sugar prices has however dealt a severe blow to the economics of this import. The ban on Sugar Futures balefully pre-empted the scope for hedging our sugar price risk. It is good comfort that with the help of profit accruals from earlier imports and all round improvement in our profit performance, we have been able to put this adversity behind us. Following prudence and relevant Accounting Standard, due provision for the decline in the value of raw sugar import has been recognized in the financial statements of the year.

Diversification Plan

The Distillery Project of the Company has suffered a setback with a small group of local villagers protesting against the project being located in their vicinity. While our project is so configured as to strictly adhere to the environment norms, the protesters continued to remain apprehensive and obstinate. It was therefore considered prudent to keep this project in abeyance and consider alternative location.

The Company is now pursuing Cogeneration Project on a capital outlay of Rs.95 crores to produce 19 MW of power through the installation of 112 ata high pressure boiler. This should help us export power to the extent of 13 MW during season and 16 MW during off-season. It is intended to fund the project out of internal accruals for Rs.30 crores and the rest from term debts.

 

 

Management  Discussion and Analysis Report

 

A detailed discussion on the industry structure (dealing with World sugar and Indian sugar) as well as on the financial and operational performance is contained in the ‘Management Discussion and Analysis Report’ enclosed hereto that forms an integral part of this Report.

Outlook for 2010-11

Indian Meteorological Department has predicted a normal monsoon that should help sustain the increased sugarcane production outlook for the country. However, we have been witnessing severe water stress in our area with failed monsoon for the third year in a row in certain major sections of our command area. As such there is reduced cane planting in our region despite high cane price. We fear our cane volumes could shrink by more than 30% in the coming year by reason of drought.
 
Tamil Nadu Government has already announced SAP for 2010-11 season at Rs.2000/t inclusive of transport charges. This is bound to catapult our cane cost.
 
Sugar prices should however remain subdued consequent upon the upsurge in Indian production. Having regard to the high cane prices currently paid in major sugar producing States and limited scope for its roll back to too lower levels, sugar prices might tend to remain stable around current levels or move only marginally lower.
 
Your Company has thus an unenviable task to reckon with reduced output, higher input cost and lower product realization. With the help of carry over inventory and tight leash on costs, we would combat these challenges. It would of course be unrealistic and unreasonable to expect an encore of current year performance that by all count was exceptional. There is hence bound to be a formidable fall in our profit figures in 2010-11 gravitating towards normative levels, barring unforeseen circumstances.
 

Directors

Mr N Gopala Ratnam and Mr Arun G Bijur, Directors of your Company, retire by rotation at this meeting and being eligible offer themselves for reappointment.

Mr N Ravindranathan, Director also retires by rotation at this meeting. Considering his advanced age, he has opted not to seek re-election at this meeting. Mr N Ravindranathan has been associated with the Company since 2001 and had played an active role in the initial setting up of our Erode Sugar mill. Your Directors wish to place on record the valued contribution made by Mr N Ravindranathan to the Company during his long association.



Directors' Responsibility Statement

Your Directors, in terms of Section 217 (2AA) of the Companies Act 1956, confirm that:

 i)  all applicable accounting standards have been followed in the preparation of the annual accounts; 

ii)  your Directors have selected such accounting policies and applied them consistently and made judgements   and estimates that are reasonable and prudent so as to give a true and fair view of the state of affairs of the Company as of 31st March 2010 and of the Profit of the Company for the year ended that date;

iii) proper and sufficient care has been taken for the maintenance of adequate accounting records in accordance with the provisions of the Act for safeguarding the assets of the Company and for preventing and detecting fraud and other irregularities; and

iv) the annual accounts have been prepared on a going concern basis.


Employees
No employee of the Company was in receipt of remuneration during the financial year 2009-10 in excess of the sum prescribed under Section 217(2A) of the Companies Act, 1956 read with the Companies (Particulars of Employees) Rules, 1975.

Corporate Governance
A separate section on Corporate Governance is included in the Annual Report and the certificate from the Company’s Auditors confirming the compliance of conditions on Corporate Governance as stipulated under Clause 49 of the Listing Agreement of the Stock Exchanges is annexed thereto.

Conservation of Energy etc
Information relating to conservation of energy, technology absorption and foreign exchange earnings and outgo, as required under Section 217(1)(e) read with the Companies (Disclosure of Particulars in the Report of Board of Directors) Rules, 1988 is given in the Annexure hereto.

Auditors
M/s Maharaj N R Suresh & Co and M/s R Subramanian and Company retire at this meeting and are eligible for reappointment pursuant to Section 224 of the Companies Act, 1956.


Cost Audit
Cost Audit Report for the year would be filed with the Central Government in due course. M/s S Mahadevan & Co have been reappointed as Cost Auditors for 2010-11.

Appreciation
Your Board conveys its appreciation to the cane cultivators, customers, suppliers and Banks for their continued support and cooperation. Your Directors commend the committed performance of employees at all levels in achieving a new record performance for the year. Your Directors wish to thank the shareholders for their understanding and support to the management.
  For Board of Directors
Chennai N Gopala Ratnam
28th May 2010 Chairman

Information as required under section 217(1)(e) of the Companies Act, 1956 read with the Companies (Disclosure of Particulars in the Report of Board of Directors) Rules, 1988

A.        Conservation of Energy:

a) Energy Conservation measures taken:

     (i) Installation of linear controlled automation in place of stepwise controlled automation for cane carrier

    (ii) Replacement of pressure imbibition system by trough imbibition system.

    (iii) Connection of IBIL Boiler FD fan to WIL SA fan duct.

    (iv) Installation of energy efficient screw compressor in place of old type compressor.

    (v) Replacement of two graders and four elevators by one elevator and one sizer for handling and grading of sugar.

    (vi) Modification of sugar dust collector lines to eliminate one dust collector. 

b) Additional Investment Proposals, if any, being implemented for reduction of steam and energy:

     (i) Installation of film type sulphur burner - Rs.45 lacs

     (ii) Fine tuning in automation of mill house and boiling house - Rs.11 lacs

c) Impact of measures at (a) and (b) above for reduction of energy consumption and consequent impact on the  cost of production of goods:

     (i) Steam consumption is reduced by 0.75 tons per hour.

     (ii) Power consumption is reduced by 1820 units per day.

d) Total energy consumption and energy per unit of production are given in Form A.

B. Technology Absorption

e) Efforts made in Technology absorption are given in Form B.

C. Foreign Exchange earnings and outgo

f) Activities relating to exports, initiatives taken to increase exports,development of new export markets for products and services and export plans:

 Sugar exports are driven by Government policy and the cyclicality of sugar business. The Company is a regular player whenever India is a sugar exporter. Currently, there is considerable domestic shortage in sugar and hence no export.

g) Total foreign exchange used and earned.

                                     

                                 (Rupees in Lakhs)

 

2009-2010

2008-2009

Earnings

      -

    300

Outgo

      1703

       2

FORM A(RULE 2)

 
Form for disclosures of particulars with respect to Conservation of Energy
 
Current Year Previous Year

(A) Power and fuel Consumption

   1 Electricity

         a) Purchased Units (kwh lakhs)

0.55 3.52

             Total amount (Rs lakhs)

14.71 27.28

              Rate/Unit (Rs/kwh)

26.72

7.75

          b) Own generation 

 

 

              i) Through Diesel Generator

-

-

              ii) Through steam turbine/Generator

 

 

              Units(kwh lakhs)

230.64

174.08

              Units per tonne of fuel (kwh)

-

-

              Cost/Unit (Rs/kwh)

2.02

2.62

  2 Coal

 

 

              Quantity (tonnes)

36224

18481

              Total Cost (Rs lakhs)

1436.35

954.53

              Average Rate (Rs/t)

3965

5165

  3 Coconut shell

 

 

              Quantity (tonnes)

25

2985

              Total Cost (Rs lakhs)

1.04

94.91

              Average Rate (Rs/t)

4032

3180

  4 Bagasse

 

 

              Quantity (tonnes)

101576

86786

              Total Cost (Rs lakhs)

Nil

Nil

              Average Rate (Rs/t)

Nil

Nil

(B) Consumption per unit of production:

 

 

                   Product-Sugar cane (t)

 

 

              Electricity (kwh)

27

26

                  Fuel (t)*

0.09

0.08

                  Product-Raw Sugar (t)

 

 

                  Electricity(kwh)

106

-

                  Fuel (t)*

0.35

-


   *(Coconut shell/Bagasse calculated on Coal equivalent weight basis)

   Note:

   1.  Electricity purchase has reduced due to longer crushing operations with attendent self - generation. Unit rate is higher due to the fixed impact of maximum demand charges.

   2.  Figures for the previous year have been regrouped, whereever necessary.

 

Form B (Rule 2)

 

Form for disclosure of particulars with respect to Technology Absorption.

(A) Research & Development (R&D) (Rs. Lakhs)   Nil    Nil


(B) Technology absorption,adaptation & innovation:

(i)  Provision of an independent new design flash tank for the SRT clarifier as also the provision of automatic flocculent closing system.

(ii)  Provision of mogensen sizer for sugar grading and elevator to avoid multiple handling of sugar along with conveyors.This will facilitate trouble free operation and good size seperation of grains (small and medium).

 

For Board of Directors

Chennai

N Gopala Ratnam

28th May 2010

Chairman

 

MANAGEMENT DISCUSSION AND ANALYSIS REPORT

 

Industry structure and development

World Sugar

Brazil has steadfastly retained its numero uno status with its irrepressible dominance over sugar production and trade. India remains the second largest producer but is poignantly plagued with wild swings in year on year production. Despite low per capita consumption, India continues to be the top sugar consumer. Hence its surplus or deficit has a domino effect on world trade in sugar to decisively influence prices.
 
 Cane sugar has steadily displaced beet with strident climb up in its share from 56.5% in 1960s to 78% in 2010.
 
                                                                                                           Source: ISO & ISMA
 
World sugar production displayed negative growth and failed to catch up with growing demand with two successive years of deficit during 2008-09 and 2009-10 virtually drying up the surplus inventory built during the preceding surplus period. The deficit phase is the direct outcome of drastic decline in Indian production, while Brazilian increase could otherwise attenuate the adverse fall in the production of other countries. Sugar consumption growth remains positive, though a tad subdued, during the recent global economic downturn.
 
Sugar production during 2010-11 should register a smart recovery with both Brazil and India contributing significantly with stepped up production. Brazil’s share in world sugar export now hovers around 50% as against 29% a decade ago.
 
India's influence
 
India has come to increasingly influence the contours of world sugar balance. In the past six years, world surplus/ deficit has manifestly moved in tandem with the trend in Indian production.
                                                                                                      Source ISO & ISMA
 

World Sugar prices
 
The world sugar market changed fundamentally over just two months February and March 2010. Sugar balance recovered 4-5 mln tonnes in a very short period of time, wiping out the trade flow deficit and quickly turning it into a surplus. The situation was unprecedented, underscoring how historically high prices could force the market to find swift solutions.
 
Sentiment in the market has certainly turned from a bullish euphoria to a bearish outlook. Raw sugar prices in NY11 market of ICE after touching a peak of 30.40 c/lb on 1st February 2010 is hovering around 13.55 c/lb and woefully the bottom appears not yet reached. With the expected re-emergence of sugar surplus after two years of discernible deficit, world sugar prices are certain to remain under bearish pressures. Source: ISO
 
(Source:ISO)
In a similar vein white sugar spot prices touched a peak of USD 743 per tonne in January 2010 that later collapsed to Industry structure and developmentUSD 487 in March 2010. White sugar premium (the differential between the ISO white sugar price index and ISA daily price for raw sugar) has softened but still remains at a historically high level. It is presumably due to the wider trade deficit for white sugar as against that for raw sugar.
 
(Source:ISO)

 

 

Indian Sugar 

 
 
The Indian sugar industry is characterized by the coexistence of private, cooperative and public sector. It is inherently inclusive, supporting over 50 million farmers and their families. It is rural centric and hence a key driver of village level wealth creation. Sugar is India’s second largest agro-based industry after Textiles. It has tremendous transformational opportunities to meet food, fuel and power needs and earn carbon credit.
 
According to nationwide survey conducted by AC Nielsen and adopted in KPMG Analysis, nearly 75% of the non-levy sugar is consumed by industrial, business and high income household segments. Further, even for a low income household, 10% increase in sugar price would hardly have a dent of less than 1% impact in monthly food bill.
(Source :Indian Sugar Mills Association)
 
Indian sugar production estimates often times remain suspect and prove vulnerable. Sugar production for 2009- 10 season was estimated at 140 lakh tonnes as recently asin January 2010 while trade guessed it even lower at 130 lakh tonnes. This led to a virtual spiral in sugar prices to reach dizzy heights. The concurrent story on larger Indian import demand propelled world sugar prices to a 29 year high level.
 
Within just a couple of months, sugar production for 2009- 10 is now scaling to 185 lakh tonnes. Further, the production outlook for 2010-11 is overtly optimistic to reach selfsufficiency and re-emerge as net exporter. This in turn brought an immediate collapse in sugar price. It is no wonder that Indian demand, or the lack of it, drives and determines both spot and futures prices in NY11 ICE market.
 
Though the Government mandated price for sugarcane was only moderately moved up, sugar mills volunteered to pay much higher cane prices by almost 50% over last year in their chase for available scarce cane supply and to lure the farmer back to cane crop. This had its instantaneous impact with the farmer readily responding to the price signal, tending the cane crop better to get higher yield and switching over from other crops to plant more cane. This has doubtless been possible only on the strength of vibrant sugar prices.
 
With all round increase in the price of food products, it would seem ill-advised to insulate and suppress only sugar price with aggressive Government intervention. Recent history has proved that Indian deficits could double or even triple world sugar prices in the shortest of term to make imports prohibitively expensive to the ultimate detriment of Indian consumer. While sugar production is directly dependent on cane crop, the farmer is now endowed with choices on crop. It is but imperative that he gets commensurate price for cane to sustain his interest in cane cultivation. There is hence compelling need to take a holistic view of sugar prices and take a balanced decision from long term perspective.                                                                                              

Indian Sugar Prices 

Sugar prices remained buoyant during most part of the year. They however scaled to unexceptionally high level for too short a period during January 2010 in the backdrop of galloping deficit estimates and hardening world prices. It has always been the case that sugar prices respond only in part to business fundamentals but more to market perceptions.

The decline in sugar prices from the peak in January 2010 was expected and in fact warranted. However the degree of decline is rather despicable. It has now reached unviable levels to pose a severe threat to the sustainability of remunerative price for sugarcane.

 Despite a deficient monsoon, Indian sugar production showed robust recovery during 2009-10 due to steep hike in cane price. While it is too early to have precise estimate of 2010-11 production, it is bound to increase by 5-6 million tonnes. Further fall in sugar prices and perceived rollback of cane price could however trigger a repeat of production collapse with the Indian farmer now showing instantaneous response to price signals. Such a contingency is better averted in larger public interest.

It would seem unique and enigmatic that despite deficit in sugar balance, sugar prices have crashed in the current season to below breakeven level. This is to a large extent attributable to the preferential treatment for imports and slew of oppressive measures unleashed on domestic sugar. It rather remains hazy at the current juncture as to how the relative sugar and cane price parity would emerge and eventually settle in the coming year.

                                                                                                     Source: ISMA
                                                                                   

 

 
Government Policies
Sugar business continues to remain highly regulated. The Centre fixes levy percentage to meet PDS requirement for the benefit of BPL families. Levy obligation was lowered at 10% since March 2002 but temporarily hiked to 20% for 2009-10 due to lower sugar production. The balance, though termed as free sale sugar, is monitored through monthly release mechanism.
 
The Central Government introduced and enforced a slew of regulatory measures during the year to check sugar prices and address food inflation.
 
 Some of them are:-
        Duty-free raw sugar import facility extended upto December 2010
 
        Duty-free white sugar import facility opened up for all and without quantitative ceiling till December 2010
 
        Both raw and white sugar imports are free from levy obligation till end of 2009-10 season
 
       Sugar consumers with monthly consumption in excess of one tonne were classified as bulk users and   brought    under stockholding norms for the first time.
 
       Weekly sugar sale quota re-enforced from February 2010. This was diluted to fortnightly in April 2010 and restored to monthly basis from May 2010.
 
       Inventory norms for bulk users fixed at 15 days’ consumption in August 2009 and further reduced to 10 days’ consumption in February 2010.
 
       State Governments were advised to remove VAT on imported white sugar. Tamil Nadu government notified same for the period 1st April 2010 to 31st March 2011.
 
       Temporary ban by Forward Market Commission of fresh contracts in Futures Market extended upto September 2010.
 
       100% compulsory packing of sugar in jute bags reiterated in September 2009. Partial relaxation upto 10%   granted in February 2010.
 
       Time limit for completing the Export Obligation under Advance Licence Scheme extended upto 31-03- 2011.
 
       No export release was issued for sugar barring small quantity under Preferential Quota.
 
The Central Government promulgated the Essential Commodities (Amendment and Validation) Ordinance, 2009 during October 2009. This was later enacted into Law. By this, the Centre substituted the Statutory Minimum Price for sugarcane with Fair and Remunerative Price (FRP). Such FRP will have additional regard to risks and returns on sugarcane crop for the farmer. Simultaneously Additional Sugarcane Price in terms of Clause 5A of the Sugarcane (Control) Order, 1966 has been dispensed with.
 
The Centre had also proposed FRP as holistic price towards total compensation for sugarcane crop. Accordingly, it had restrained State Governments from announcing higher State Advised Prices (SAP) and if they so announce, it must be borne by the respective State Governments. Heeding to political outcry, the Centre made a quick retreat and restored the scope for higher SAP announcement by State Governments.
 
FRP for 2009-10 season was fixed at Rs.129.84 per quintal linked to 9.5% of sugar recovery with a premium of Rs.1.37 for every 0.1% increase in the recovery. FRP has been hiked to Rs.139.12 for 2010-11 sugar season with premium of Rs.1.46 for every 0.1% increase for recovery in excess of 9.5%.
 
Government of Tamil Nadu fixed SAP for 2009-10 season at Rs.1437.40 per tonne linked to 9.5% recovery. Private sector sugar mills have paid cane price much in excess of this towards competing for available cane supply and to shore up cane planting for the next year. Later State Government granted additional SAP of Rs.100 per tonne during March 2010 for 2009-10 sugar season. Simultaneously, SAP for 2010-11 has been announced at much higher level of Rs.2000 per tonne inclusive of transport charges and other incentives.
 
 Levy sugar prices now remain unrevised for six years from 2004. The provisional levy price of Rs.1336 per quintal for Tamil Nadu is far below the cost of production that does not even meet the cane cost. Further the Central Government has endeavoured to restrict levy sugar price based on only SMP cost of sugarcane retrospectively from 1974 and FRP cost of sugarcane from 2009. Indian Sugar Mills Association (ISMA) has challenged this arbitrary and unreasonable move by filing a Writ Petition in the Delhi High Court.
 
ISMA and National Federation of Cooperative Sugar Factories Ltd have submitted a joint Memorandum to the Central Government for early decontrol of the sugar industry. They have also sought roll back of sugar price control measures in the changed context of improved domestic sugar production outlook and drastic decline in both world and Indian sugar prices.
 
 


Opportunities and Threats

 
Sugar business is intrinsically cyclical. Market sentiments move disproportionate to demand-supply parity that causes volatile change in product pricing. Cogeneration and Ethanol bring much desired value addition to by-products and help soften the inimical impact of sugar cycles.
 
Energy saved is energy produced. Age-old sugar industryoffers immense scope for implementing Energy Efficiency Project besides feeding green power to grid through Cogeneration. Ethanol production improves oil security and contributes to environmental protection. Added incentive is the growing market for Certified Emission Reduction (CER) under the Clean Development Mechanism (CDM) of the United Nations Framework Convention on Climate Change (UNFCCC).
 
India is a cost efficient producer of sugar. It has however failed to be a credible and consistent exporter due to drastic year on year changes in domestic production, triggering often times desperate policy changes. Under the changed dynamics of business and governance, there is little legitimacy in treating sugar as an essential commodity to warrant periodical political outcry and attendant policy distortions.
 
World sugar balance is considerably influenced by the wild production swings in India. As a result, India ends up exporting at the bottom of prices during glut and importing at the peak of prices during deficit.
 
Rationalisation of cane price was attempted through Fair and Remunerative Price (FRP) for cane and restraining States from announcing higher State Advised Price (SAP). However due to political upheaval, SAP scope was retained to pose continual threat of arbitrary high cane prices.
 
 Frequent policy intervention disrupts the orderly functioning and dislodges the business plans of the industry. While the Government has a legitimate right and role to protect the interest of poor and needy, there is no rationale in subverting sugar prices to the benefit of industrial and high income consumers.
 
With growing concern on food security and inflation control, sugar faces the imminent risk of increasing crop diversion with an over zealous Government choking sugar prices. Migrating labour and lack of mechanization pose grave threat to sustainable sugarcane crop cultivation. There is dire need for a balanced and integrated policy framework, more particularly the long term price parity between sugar and sugarcane, for the orderly growth and long term health of this core sector.

 

Segment-wise or product-wise performance
The company is engaged in a single segment, namely, sugar and its by-products.


Outlook

 
 
(Source :Czarnikow Report)
 
 
ISO has now predicted a smaller deficit for 2009-10 at 8.5 mln tonnes than 9.4 mln tonnes predicted in February 2010. The cumulative deficit of the two years is near about the two preceding surpluses in 2006-07 and 2007-08. Consequently it has drawn down most of the excess stock pile. World sugar production in 2010-11 is now set to strongly recover with Brazil and India alone producing an extra 10 to 12 mln tonnes. Many other countries have also enlarged their cane planting. A marginally higher sugarethanol mix in Brazil should also help boost overall sugar output. World sugar balance in 2010-11 will have a surplus varyingly estimated at 2 mln tonnes by ISO and 6 mln tonnes by Sucden.
 
There has been a redoubtful resurgence in Indian sugar production during 2009-10 despite a deficit monsoon. With normal monsoon prediction, sugarcane and sugar output during 2010-11 season should comfortably exceed domestic consumption levels after two years. Sugar prices have been on bearish trend though the degree of decline is unintelligible viewed from a fairly well balanced demandsupply parity.
 
Sugar markets, both global and local, would remain significantly bearish in the near term. Sugar millers will have to brave themselves to combat higher input cost and lower output prices.
 
Power sector is considerably lagging behind Government targets to keep pace with the galloping economic growth. Oil prices are again on their upsurge. Power trade is facilitated with independent exchanges like Indian Energy Exchange for efficient price discovery. In addition, tradeable Renewable Energy Certificate has bettered the prospects of bagasse based Cogen. The Centre has reinforced its commitment for ethanol blend programme and is close to fixing a remunerative price of Rs.27/ ltr to start with. There is thus all round optimism for byproduct development of sugar industry
 
 
                                                                                                  Source: Sucden
 
 

 

Risks and Concerns 

The management cautions that the risks outlined below are not exhaustive and are for information purposes only. Investors are requested to exercise their own judgment in assessing various risks associated with the industry and the Company.
 
Sugar industry being agro based and vulnerable to commodity cycles is fraught with several risks. The Company is exposed to diverse business risks and some of the anticipated risks and their mitigation strategies are outlined below:
(a) Raw Material risk 

Sugarcane is the sole raw material. Its availability, quality, growth and cost are impacted by -

 Availability of cultivable land and adequacy of irrigation infrastructure

 Adoption and application of sound agronomic practices by the cultivator

 Normalcy of monsoon, flow in river Cauvery and water table in the command area of cane.

 Electricity connection and uninterrupted grid supply to pump water

 Competition from other crops influencing farmers’ crop preference

Pest attacks and crop disease

Diversion of cane to jaggery and neighbouring sugar mills in defiance of contractual obligation

 Availability and adequacy of harvesting labour

Cane price control by Centre and State, known as Statutory Minimum Price (SMP) and State Advisory Price (SAP).

 Higher tax on sugarcane in Tamil Nadu

  Raw sugar imports are prone to price volatility risk and currency risk.

Risk mitigation 

Promotion of Lift Irrigation and Drip Irrigation

Cane development schemes

Improved road infrastructure utilizing sugarcane cess funds

Incentives to mitigate hardship and promote right cane variety

Remunerative cane price and prompt payment

Networking through divisional cane offices to disseminate knowledge and inculcate discipline and enforce compliance.

Fair and transparent dealings with farmers to build goodwill

 Arranging crop loan through Banks under tie-up arrangement

Centralized procurement and distribution of fertilizer and pesticides

 Recourse to raw sugar import to tide over transient cane shortage


(b) Product price risk 

Sugar prices are susceptible to commodity cycle. Marginal change might materially impact profitability.


Levy sugar price is determined by Government. Revisions are neither prompt nor adequate.


 Sugar is an essential commodity. Free sugar prices are also kept in check by Government   to control food inflation

 Sugar Export window is closed at Government discretion.

 Sugar Futures to hedge price risks are susceptible to temporary bans.

Molasses is controlled by State. Restrictions on inter State movement considerably impact prices.

 Global sugar prices influence and impact domestic prices.


Risk mitigation 

Impact of global and local market forces and regulatory regime are beyond the control of the Company. Within extant constraints, risk mitigation measures focus on:

Introduction of ISO 9001:2000 for quality system

 Production of higher grain size and lower ICUMSA (brighter) sugar

 Targeting sugar markets in deficient regions

Taping export markets

Increased cane volume and sugar production for improved economies of scale

 Measured hedging in Futures Market

 By-products value addition


(c) Regulatory risk
Sugar industry despite much liberalization in the country continues to suffer under catena of controls:

Cane area reservation by State

Cane price fixation by Centre and State (SMP & SAP)

Control on molasses by State including inter State movement restriction

Levy obligation at unviable price

 Monthly release mechanism to regulate free sugar trade - Ocassional tightenning to weekly quota.

 Restrictions on Trade and Bulk Users distorting market sentiments

 Compulsory packing of sugar in jute bags

  Adhoc intervention in Exim Policy

  High weightage to sugar in WPI and consequent Government intervention for inflation control.

Risk mitigation
Much of the regulatory risks being Government policy driven are beyond Company’s control. Every effort is made to conform to regulatory requirement while judicial recourse is made when warranted. Redressal is sought through industry associations 

(d) Finance risk 
Availability of working capital to meet cane dues

Interest rate risk

 Currency risk including derivative risk

 Financing New Projects 

The Company enjoys sound reputation and good rating with Banks. Interest rate increase is inevitable. Rising rupee erodes export competitiveness. To address these, the Company constantly looks for lower cost debt options, while currency risks are mostly hedged and uncovered exposures kept minimal. Derivative exposures, occasionally undertaken, are ensured to remain within prudential norms.


(e) Risk specific to the Company
 
Erode Sugar Mill is squeezed for land in its factory area to accommodate any major expansion or diversification plans. It is also surrounded by other sugar mills that limits scope for major cane area expansion. Ethanol licensing is subject to State discretion.
 
Marginal expansion and Co-generation can be planned at Erode Mill. Alternative locations are being evaluated for future expansion and growth. Standalone Distillery faces local resistance on perceived threat of pollution.
 
Though the transfer of Erode Sugar Mill Undertaking was made to the Company in terms of Scheme of Arrangement sanctioned by the Hon’ble High Court of Madras, the Company is confronted with certain claims towards tax disallowances and recovery of Sugar Development Fund Loans owed by erstwhile Ponni Sugars and Chemicals Ltd. The Company is legally advised that these have only a remote probability of crystallization. Appropriate defence by filing Writ Petition is already initiated to protect Company’s interest in the matter.


Internal Control System and their adequacy
The Company has proper and effective internal control systems commensurate with its nature of business and size of operations to ensure that all controls and procedures function satisfactorily at all times and all policies are duly complied with as required. These are considered adequate to reasonably safeguard its assets against loss or misappropriation through unauthorized or unintended use.

There is adequate and effective internal audit system that employs periodic checks on on-going process. The Audit Committee of the Board of Directors regularly reviews the effectiveness of internal control system in order to ensure due and proper implementation and due compliance with applicable laws, accounting standards and regulatory guidelines. 


Human Resources 

The Company employs 114 seasonal and 239 non-seasonal employees. Industrial relations remained cordial throughout the year. Its HR initiatives include:

Introduction of ‘Code of Conduct’ and ‘Statement of Values’.

Instituting a Vision and Mission statement.

 Compensation structure comparable with industry standards comprising both tangible and intangible benefits.

 Regular training and motivation for skill upgradation

 Merit-led challenging work environment with desired level of delegation of powers and decentralization of decision making.

 Well maintained housing colony with education and recreation facility.

 Interactive and responsive top managment.

Based on industry wide negotiations,fresh long term wage settlement was reached on 14th April 2009 enuring upto 31st March 2013.

 

Discussion on Financial Performance with respect to Operational Performance 

Operating Performance

 

Year ended
31-3-2010
Year ended
31-3-2009
Number of days 300 229
Average crushing rate (tcd) 2695 2970
Cane crushed (t) 808612 680238
Recovery (%) 10.11 10.55
Raw Sugar Processed (t) 9608 -
Sugar Production (t) 90920 71820
 
The Company operated for a longer duration to handle increased cane volume combined with supplementary raw sugar processing. Swiftly responding to the duty free import facility, the Company imported raw sugar from Brazil and augmented its sugar production. This could help the Company end the year with its second highest sugar production ever.
 
 Recurrent shortage in cane harvesting labour and raw sugar processing for 175 days combined with cane crushing has contributed to reduced daily crushing rate. Cane quality was affected due to severe drought prevalent in major parts of the command area depressing sugar recovery in line with the regional trend. The recovery for the Company is however well above State average.
 
 

Turnover

 
Levy sugar volume increased with higher levy obligation from 10% to 20% for 2009-10 season. Free sugar sale volume in domestic market was higher by 16% due to demand buoyancy. Product prices for both free sugar and molasses registered hefty increase while levy sugar price remains unrevised. Sugar inventory build up at year end is due to increased production volume and slower off-take from February 2010. There were no exports due to domestic shortage.
 

Conversion Cost and Overheads

 
Cane prices ruled high in line with scarce supply and higher sugar prices. Transport charges hitherto recovered upto 10 kms from the cane growers are borne by the Company from 2009-10 season resulting further increase in cane cost.
 
Packing materials costs were up by more than 30% due to mandatory jute packing and shortfall in jute production. Increase in Utilities costs and Employee costs were nominal. Increase in Repairs and Maintenance is attributable to increased cane volume and strengthening road infrastructure in factory area. Variance in other expenses is principally due to the excise duty provision on inventory change and assets discarded. Insurance, godown rent, freight and handling are higher on account of raw sugar imports.

Operating margin  

Hefty increase in sugar and molasses prices could more than neutralize higher cane price and reduction in sugar recovery during the year. Raw sugar imports helped further strengthen our margins. The company could register its highest ever operating margin (PBIDT) for the year.
 
 
There is nearly threefold increase in PBT and PAT over last year.
Interest Cost  
Interest on fixed loans declined in line with instalment repayments during the year. Working capital interest reduced considerably with lesser utilization of cash credit 19 limits on the strength of cash accruals. Other financing charges were high due to Letter of Credits opened for raw sugar import.
Depreciation  
There is no change in the method of depreciation. Marginal increase in the amount of depreciation is attributable to assets added under Plant & Machinery during the year.
Exceptional Item
Provision has been recognized for the decline in the value of 20000 tonnes of raw sugar between the contract date and the Balance Sheet date.
Profit Before Tax (PBT) / Profit After Tax (PAT)  
 
The company could achieve record high PBT and PAT margins due to high sugar production and robust sugar prices. Appropriate provision for Deferred tax liability and asset have been recognized in accordance with Accounting Standard 22.
 
The overall financial performance for the year is rather enviable, though not sustainable at these high levels.
Debt  
Debt servicing is as per schedule. Interest subsidy for the interest subvention upto a maximum of 12% for the loan under Special Scheme by the Government is partly released through the lending Banks during the year.
Fixed Assets  
Land addition represents the area acquired for the new Distillery. Addition to plant & machinery is towards replacing obsolete equipment and to improve operational efficiency. All capital additions have been funded in full out of internal accruals.

Investments  

During the year, we invested in one lakh Equity shares of High energy batteries(India) Limited, extending support to their Rights Issues at Rs. 100 Per share.

Working Capital  

Though working capital requirement increased with the build up of sugar stock owing to increased production volume, improved cash flow due to better product pricing helped in lower working capital borrowings.
Contingent Liabilities  
Contingent liabilities are assessed and reviewed in accordance with Accounting Standard 29. Due disclosure and provisioning is made in compliance of said Standard.
Cash accruals  
Cash accruals were mainly used to reduce working capital availment. Further, investments were made in land and plant additions.and equity participation in a group company.
Cautionary Statement 
Statements made in this Report describing industry outlook as well as Company’s plans, projections and expectations may constitute ‘forward looking statements’ within the meaning of applicable laws and regulations. Actual results may differ materially from those either expressed or implied.
  For Board of Directors
Chennai N Gopala Ratnam
28th May 2010 Chairman