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Directors' Report
Your Directors present their 15th Annual Report and the audited statement of accounts for the year ended 31st March 2011

Year ended Year ended
31.03.2011 31.03.2010
Physical Performance (tonnes)
Cane Crushed 628613 808612
Sugar produced 76870 90920
Financial Performance(Rs. crores)
Turnover 269.48 244.64
Profit before Exceptional Items 13.53 69.52
Profit  Before Tax 27.64 55.41
Profit  After Tax 18.61 36.85
Surplus From Previous Year

14.72

6.88 
Amount available for appropriation 33.33 43.73
Appropriations:
Transfer to General Reserve 10.00 25.00
Proposed dividend 1.72 3.44
Dividend Tax 0.28 0.57
Balance carried forward 21.33 14.72

 

Dividend
Your Directors are pleased to recommend a dividend of Rs. 2 /- per Equity Share of Rs.10 each for the financial year ended 31st March 2011.


Sugar Industry Overview

 

After two years of deficit, Indian sugar production is well poised to rebound during 2010-11 season with a moderate surplus. As a welcome departure, India was enviably placed this year to cash on the physical tightness in global market with ready surplus sugar stock on hand further bolstered by a positive production outlook for the season. Indian producers were however denied the golden opportunity to ride on buoyant global prices by reason of prolonged delay and repeated deferral of the decision to reopen OGL exports that has remained closed for two years.

With its overwhelming concern over inflation, the Government predictably preferred to play it safe and persisted with its policy of total liberalization on imports and convoluted controls on exports. It flooded the local market by choking exports during rising production and announcing huge releases with unfailing extensions month after month. All this deplorably dented market sentiments, demoralized trade and decisively destabilized domestic sugar prices. Finally OGL export of a measly 5 lakh tonnes, first announced in January 2011 and then put on back burner, was confirmed during April 2011. By then, global prices have considerably corrected and noticeably nosedived by about 40% on the arrival of fresh crop from Brazil and changes in market dynamics.

The rebound and resurgence of Indian sugar production was unarguably triggered and convincingly catalysed by lucrative cane prices voluntarily paid by sugar mills over and above Government fixed prices during the last two years on the strength of viable sugar prices. This helped to bring the farmer back to cane crop, improve the drawal rate for sugar mills (in preference to other competing users) and further motivate and empower the farmer to take better care of the cane crop that has turned valuable. In turn, the resultant higher sugar production helped in significant price correction (that rose to dizzy heights in the previous year on perceived shortage) to benefit the consumer.

It is however imperative that the fine and delicate balance between sugar and sugarcane price is not stretched beyond the point of elasticity. Regretfully, sugar prices have suffered a factitious fall below breakeven due exclusively to excessive Government intervention in the past one year.  Sugar cycles in India, of late, would seem to be the bizarre outcome of unhelpful Government policies than by the vagaries of nature.

The current mismatch between input and output prices has come to inflict losses even on most efficient producers of sugar. It cries for early correction lest it leads to mounting cane arrears and moribund sugar production.


Goverment Measures

Levy obligation was restored to 10% on the strength of higher sugar production to meet PDS supply. Levy sugar price after several years of hibernation was revised for 2009-10 on 21.06.2010 and for 2010-11 on 18.01.2011. With retrospective amendment to the Essential Commodities Act, levy sugar price computation continues to ignore well settled legal and commercial principles that does not cover even the cane cost. The industry is again before the Apex Court for relief.

Duty-free raw sugar import facility was repetitively extended and is now in force till end of June 2011. Restrictions on bulk users brought under inventory norms is also similarly getting undue extensions though the ceiling has been moderately hiked. While these measures were introduced during domestic deficit, repeated extensions unmindful of market realities have only helped to accentuate the bearish undertone of the market.

Fair and remunerative price for 2010-11 was fixed at 139.12 per qtl linked to 9.5% recovery. Government of Tamil Nadu announced a steep hike in SAP from Rs.143.74 per qtl to Rs.190 per qtl. Advance FRP announcement for 2011-12 has now been made by the Centre at Rs.145 per qtl.

Sugar decontrol looks presciently off the radar of the Central Government. Despite several of the Expert Committees unanimously recommending decontrol, there appears little political will to push this forward at the current juncture.

Sugar has been taken out of the purview of additional excise duty to pave way for States imposing VAT on sugar under the proposed GST regime. Tax holiday under Sec.80(1A) of the Income Tax Act for Power Projects has been extended for one more year that should incidentally benefit your Company.

Company Performance

As feared in last year’s Report, cane volume contracted by over 20% despite a decent hike in cane price. Significantly and most stressfully, sugar recovery suffered a steep setback recording the lowest in a decade. Sugar production was supplemented with outsourced cane and imported raw sugar.

Agriculture has become increasingly unviable in States like Tamil Nadu displaced by higher growth in industrial and service sectors. Despite a whopping 100% increase in sugarcane price within a short span of 5 years, there appears little and ever diminishing enthusiasm for cane crop. As a result, Tamil Nadu sugar industry is now ordained to operate owefully at one- half of its optimal capacity. Harvesting labour has become the major challenge with harvesting rates trebling in just two years. Despite mobilizing and moving farm labour from far away locations, lower productivity and lackadaisical work culture have come to cause a disastrous spell on the timing and regularity of sugarcane flow from field to factory.

Your Company views the current sugarcane scenario in its operational area to pose the severest of challenge for its sustainability. Realising this, it has taken steps to play a direct and decisive role to improve the quality of seed material, enhance soil productivity through committed supply of bio-manures, intensify drip irrigation, all with a view to improve both yield and recovery. Besides reinvigorating the efforts to bring in labour from other States through advance tie-up arrangements, it plans to shortly introduce tools and gadgets to mechanise cane harvesting operations.

Sugar prices that suffered a precipitous fall since January 2010 mercifully did not decline to deplorable levels as earlier feared. Molasses price suffered the most with a formidable fall of 50%. The Company however was largely helped by opening inventories produced at lower cost, higher sale volume and near extinction of debt to remain profitable. Further, its prudent provisioning for the drastic decline in the value of raw sugar import contract made last year helped to mitigate and neutralize the adversity of its impact for the current year.

The Company’s turnover scaled to a new high for the year with the peaking of domestic sugar sale volume. Its PBIDT has declined by 75% while PBT is lower by 50% compared to the last year that was rather exceptional on all counts. In sum, the overall performance of the Company should be regarded reasonable and satisfactory under extant external environment.

Legal cases

The Hon’ble High Court of Madras has upheld the stand of the Company that Sugar Development Fund (SDF) Loans extended to the erstwhile Ponni Sugars and Chemicals Ltd cannot be recovered from the Company. The High Court by its order dt.09.11.2010 further directed SDF to disburse the withheld subsidies.

The Company did make a compromise proposal to SDF to voluntarily settle part of the dues per consensus. This was borne out of business prudence and commercial expediency with the sole objective to swiftly bring the curtains down on a long pending legal issue and restore relationship in long term interest. There has however been no response both before and after the High Court ruling from SDF authorities in the matter. The Company will doubtless pursue all available options for early resolution of this issue.

The High Court of Madras by its order dt.28.02.2011 held that ESI provisions are not applicable to the Company having a seasonal factory and quashed the demand notice of ESI authorities.

Cogeneration Project

The Company has kick-started its Cogeneration Project on a capital outlay of Rs.110 crores. Term loan of Rs.65 crores has been tied up with Canara Bank for this Project. Further, Canara Bank has been inducted into our consortium in place of United Bank of India. Your Directors convey their appreciation for the support and assistance received from United Bank of India all along.

Orders have already been placed for Boiler, TG set and other auxiliary equipment. The Project is targeted to get commissioned and export power before end of March 2012.

investment

Seshasayee Paper and Boards Ltd (SPB) is the promoter of your Company. As a flagship company of the Group, SPB has extended timely support and assistance for all the Group companies, including your Company. SPB has now embraced a major growth option by way of acquiring 90000 tpd paper mill, namely, Subburaj Papers Ltd (SPL) in south Tamil Nadu. For this, SPB would need to buy 100% of the equity from Subburaj Group at a fair value of Rs.20 per equity share of Rs.10 involving Rs.30 crores.

SPB has since taken full charge of SPL’s operations. Your Company has extended support for this venture by investing Rs.10 crores representing one-third of the equity of SPL.

 

Management  Discussion and Analysis Report

 

A detailed discussion on the industry structure (dealing with World sugar and Indian sugar) as well as on the financial and operational performance is contained in the ‘Management Discussion and Analysis Report’ enclosed hereto that forms an integral part of this Report.

Outlook for 2011-12

Indian Meteorological Department has predicted yet another year of normal monsoon. Despite the rollback in cane prices in certain major sugar producing regions, cane area may not see any discernible decline. As such, Indian sugar production could remain in surplus for one more year.

There are however greater challenges on the global front where sugar stocks are at historically low levels. Hence even minor corrections in production numbers could trigger turbulent changes in global prices. Indian producers would need and largely depend on a pro-active and supportive policy environment to be able to get viable prices for their produce both in the local and overseas market.

Sugar mills in Tamil Nadu, unlike their counterparts in other major producing regions, did not have the luxury last year to down-revise cane prices compatible with the downfall in sugar prices. Unchecked rise in farm labour cost and lack of mechanization have come to hamper cane cultivation and erode profit margins for the cane crop despite higher prices. With fresh sugar capacities, there is increased competition for available cane and labour supply. There are thus systemic constraints inflicting higher costs and impeding cane supplies for sugar mills in the State.

Your Company therefore looks to a challenging time during 2011-12 on both availability of cane and affordability of its cost besides the ever escalating shortage for harvesting labour. It will further be faced with higher interest costs with the disappearance of surplus funds having been deployed in projects and hard money policy stance of RBI by continually hiking interest rates. It would of course steadfastly focus on increasing efficiencies and cutting costs towards sustaining reasonable levels of operating and financial performance.


Directors

The present term of Mr N Ramanathan, Managing Director concluded on 31st March 2011. Your Directors, in recognition of his committed role and valued contribution have reappointed him as Managing Director of the Company for a period of 3 years from 1st April 2011. Consent of the Members is being sought both for his appointment and terms thereof at this meeting.

Mr N Ravindranathan retired at the Annual General Meeting held on 21st July 2010 and did not opt for re-election. Dr (Mrs) Nanditha Krishna was appointed as Additional Director on 24th December 2010. She will retire at this meeting in accordance with Section 260 of the Companies Act, 1956. Notice under Section 257 of the Companies Act has been received for appointment as Director, for which approval of Members is sought at this meeting.

Dr L M Ramakrishnan and Mr Bimal Poddar, Directors of your Company, retire by rotation at this meeting and being eligible offer themselves for reappointment.

Mr S K Ramasamy also retires by rotation at this meeting. Considering his advanced age, he has opted not to seek re-election at this meeting. Mr S.K.Ramasamy has been a Director of the Company since 2001and has played an effective role through his interaction with sugarcane growers. Your Directors wish to place on record the valued contribution made by Mr S.K.Ramasamy to the Company during his long association.


Directors’ Responsibility Statement

Your Directors, in terms of Section 217(2AA) of the Companies Act 1956, confirm that:

(i) all applicable accounting standards have been followed in the preparation of the annual accounts;

(ii) your Directors have selected such accounting policies and applied them consistently and made judgements and estimates that are reasonable and prudent so as to give a true and fair view of the state of affairs of the Company as of 31st March 2011 and of the Profit of the Company for the year ended that date;

(iii) proper and sufficient care has been taken for the maintenance of adequate accounting records in accordance with the provisions of the Act for safeguarding the assets of the Company and for preventing and detecting fraud and other irregularities; and

 (iv) the annual accounts have been prepared on a going concern basis.

 


Employees
No employee of the Company was in receipt of remuneration during the financial year 2010-11 in excess of the sum prescribed under Section 217(2A) of the Companies Act, 1956 read with the Companies (Particulars of Employees) Rules, 1975.

Corporate Governance
A separate section on Corporate Governance is included in the Annual Report and the certificate from the Company’s Auditors confirming the compliance of conditions on Corporate Governance as stipulated under Clause 49 of the Listing Agreement of the Stock Exchanges is annexed thereto.

Conservation of Energy etc
Information relating to conservation of energy, technology absorption and foreign exchange earnings and outgo, as required under Section 217(1)(e) read with the Companies (Disclosure of Particulars in the Report of Board of Directors) Rules, 1988 is given in the Annexure hereto.

Auditors
M/s Maharaj N R Suresh & Co and M/s R Subramanian and Company retire at this meeting and are eligible for reappointment pursuant to Section 224 of the Companies Act, 1956.


Cost Audit
Cost Audit Report for the year would be filed with the Central Government in due course. M/s S Mahadevan & Co have been reappointed as Cost Auditors for 2011-12.

Appreciation
Your Board conveys its appreciation to the cane cultivators, customers, suppliers and Banks for their continued support and cooperation. Your Directors commend the committed performance of employees at all levels in steering the Company through a difficult year. Your Directors wish to thank the shareholders for their understanding and support to the management.
  For Board of Directors
Chennai N Gopala Ratnam
27th May 2011 Chairman

Information as required under section 217(1)(e) of the Companies Act, 1956 read with the Companies (Disclosure of Particulars in the Report of Board of Directors) Rules, 1988

A.        Conservation of Energy:

a) Energy Conservation measures taken:

     (i) Installation of VFD in the cane carrier.

    (ii) Installation of Electrical Melting System for melting of sulphur.

    (iii) Relocating the syrup buffer tank to ensure gravity flow of syrup to syrup clarification system thereby avoiding one  stage of pumping.

   (iv) Installation of plate type heat exchanger for superheated wash water system.

    (v) Installation of four nos. of planetary gear boxes in crystallizers.

     b) Additional Investment Proposals, if any, being implemented for reduction of steam and energy:

           (i) Installation of 1000 m2 H.S Evaporator body

           (ii) Fine tuning of automation in all possible areas.

           (iii) Installation of two nos. of 1250 kg capacity batch centrifugal machines instead of four nos. of 650 kg capacity machines.

     c) Impact of measures at (a) and (b) above for reduction of energy consumption and consequent impact on the cost of production of goods:

           (i) Steam consumption is reduced by 1.25 % on cane.

           (ii) Power consumption is reduced by 500 units per day.

    d) Total energy consumption and energy per unit of production are given in Form A.B. Technology Absorption

    e) Efforts made in Technology absorption are given in Form B.

C. Foreign Exchange earnings and outgo

f) Activities relating to exports, initiatives taken to increase exports,development of new export markets for products and services and export plans:

 Sugar exports are driven by Government policy and the cyclicality of sugar business. The Company is a regular player whenever India is a sugar exporter. Currently, there is considerable domestic shortage in sugar and hence no export.

g) Total foreign exchange used and earned.

                                     

                                 (Rupees in Lakhs)

 

2010-2011

2009-2010

Earnings

      815

         -

Outgo

      5554

       1703

FORM A(RULE 2)

 
Form for disclosures of particulars with respect to Conservation of Energy
 
Current Year Previous Year

(A) Power and fuel Consumption

   1 Electricity

         a) Purchased Units (kwh lakhs)

2.70 0.55

             Total amount (Rs lakhs)

26.78 14.71

              Rate/Unit (Rs/kwh)

9.92

26.72

          b) Own generation 

 

 

              i) Through Diesel Generator

-

-

              ii) Through steam turbine/Generator

 

 

              Units(kwh lakhs)

206.53

230.64

              Units per tonne of fuel (kwh)

-

-

              Cost/Unit (Rs/kwh)

2.62

2.02

  2 Coal

 

 

              Quantity (tonnes)

33295

36224

              Total Cost (Rs lakhs)

1638.13

1436.35

              Average Rate (Rs/t)

4920

3965

  3 Coconut shell

 

 

              Quantity (tonnes)

18

25

              Total Cost (Rs lakhs)

0.49

1.04

              Average Rate (Rs/t)

27.22

4032

  4 Bagasse

 

 

              Quantity (tonnes)

81048

101576

              Total Cost (Rs lakhs)

Nil

Nil

              Average Rate (Rs/t)

Nil

Nil

(B) Consumption per unit of production:

 

 

                   Product-Sugar cane (t)

 

 

              Electricity (kwh)

30

27

                  Fuel (t)*

0.09

0.09

                  Product-Raw Sugar (t)

 

 

                  Electricity(kwh)

103

106

                  Fuel (t)*

0.36

0.35


   *(Bio Fuels/Baggase calculated on Coal equivalent weight basis)

   Note:

   1. Increased power consumption due to reduced rate of crushing.

   2. Figures for the previous year have been regrouped, whereever necessary.

Form B (Rule 2)

 

Form for disclosure of particulars with respect to Technology Absorption.

(A) Research & Development (R&D) (Rs. Lakhs)   Nil    


(B) Technology absorption,adaptation & innovation: Nil
 
 

For Board of Directors

Chennai

N Gopala Ratnam

27th May 2011

Chairman

 

MANAGEMENT DISCUSSION AND ANALYSIS REPORT

 

Industry structure and development

World Sugar

Sugar is produced in over 120 countries from beet or cane. Overtime, the relevant share of cane sugar has galloped from 56% during 1960s to 82% during 2010/11 by reason of growing sugar production out of cane in tropical countries.
 
                                                                                                           Source: ISO & ISMA
 
India produced 50% more sugar than Brazil in 1990. During the decade 1991-2000, India and Brazil alternated the top producer’s slot. However, ever since the start of current millennium, Brazil has steadfastly risen to occupy the numero uno status and has the potential to become still more dominant in the future. In 2009-10, Brazil’s production was twice that of India. In contrast to the consistent growth in Brazil, Indian production is plagued by wild year on year swing.
                                                                                     Source: ISO - QMO Feb. 2011
 
India continues to be the top sugar consumer despite low per capita consumption. Other major consumption centers are China and EU. Consumption growth is near static in developed countries and is driven mostly by Asian demand. It could be slower for 2010- 11 at 2.01% against 10 year average of 2.6% due to historical high prices in both world and domestic markets. After two years of deficit, world sugar production is set to reemerge with a moderate surplus for 2010-11, though the size of surplus has been successively scaled down in revised estimates. World sugar stocks at 35.01% by end September 2011 would be at historic low levels.
 
About 70% of world sugar production is consumed in the country of origin while the balance is traded in world market. Brazil is the dominant sugar exporter with its ever escalating export share that currently meets more than half of world demand.
(Source:Kingsman)

World Sugar prices
 
World market prices continued their roller coaster run with short term swings in both directions. After a severe price collapse in early November from 30 to 24 c/lb, a midterm bearish trend re-asserted. Thereupon, a new upward wave started in January and by 2nd February the price touched 32.57 c/lb, the highest daily quote for more than 30 years since 28.11.1980. White sugar price followed a similar scenario touching a new high at US$ 832.40 on 2nd February.
 
 Months of March and April witnessed an avalanche of price fall reflecting a record harvest in Thailand, the second largest exporter and fast approaching fresh crops from Brazil. It may not however replicate the dynamics of disastrous downfall seen in the last year.
 
 
(Source:ISO)
In terms of monthly averages, the prices kept up for eight consecutive months since May 2010. Market had factored in bearish factors, namely, lower than expected CS Brazil export, lower EU exports, anaemic 2010-11 Australian exports, higher Russian imports due to disastrous 2010-11 crop and lower stocks in importing countries.
 
Wholesale domestic sugar prices have reached fresh records in Russia, China and Brazil. When expressed in USD, the price rise is 20%, 40% and 20% respectively for these countries since last February. Over the long term, there seems to be a somewhat stronger link in dynamics between world and domestic markets. While world sugar prices have increased by 66% since Feb.2006, domestic prices have increased in all major consuming markets (excluding the EU), with individual country price rises ranging from 43% to 70%.
 
(Source:ISO -QMO Feb 2011)

 

 

Indian Sugar 

 
 
The Indian sugar industry is characterized by the coexistence of private, cooperative and public sector. It is inherently inclusive, supporting over 50 million farmers and their families. It is rural centric and hence a key driver of village level wealth creation. Sugar is India’s second largest agro-based industry after Textiles. It has tremendous transformational opportunities to meet food, fuel and power needs and earn carbon credit.
 
According to nationwide survey conducted by AC Nielsen and adopted in KPMG Analysis, nearly 75% of the non-levy sugar is consumed by industrial, business and high income household segments. Further, even for a low income household, 10% increase in sugar price would hardly have a dent of less than 1% impact in monthly food bill.
 
Source: Indian Sugar Journal-Dec.2010
 
Sugarcane and sugar production are seasonal with more than 90% happening in the winter months of November to March. Crushing season lasts an average for 100-150 days in a year depending on the region, weather, irrigation, cultivation practices as well as cane availability. Sugarcane use for sugar has steadfastly increased in preference to alternative sweeteners.
 
Sugar is mostly produced in UP of north, Maharashtra and Gujarat of west and the three southern States of AP, Karnataka and Tamil Nadu. The cyclicality of Indian sugar is less driven by nature and more accentuated by radical change in Government policies.   
 
(Source :Indian Sugar Mills Association)
 
Both sugar and sugarcane are treated as ‘essential commodity’. The Government’s focus to give high cane price to farmer and concomitantly maintain low sugar price for the consumer is socially unexceptionable but economically unsustainable. Low sugar price leads to unremunerative cane price and its delayed payment forcing the cultivator to switch to other crops. This kick-starts sugar shortage and high sugar price, in turn prompting higher cane price to lure the farmer back to cane. This cycle gets repeated ad infinitum with resultant spike in sugar production causing demand-supply disequilibrium and driving sugar prices on a roller-coaster ride.
 
The steep increase between original estimate and final production of sugar for 2009-10 coupled with higher sugar production over domestic off-take during 2010-11 have come to significantly strengthen the local supply position. By reason of Government policy to checkmate exports and choke trade flow with extended controls, sugar prices have turned balefully bearish throughout financial year 2010-11.
 
The Fair and Remunerative Price announced by Centre is a far cry from being a fair and remunerative price. Sugar mills are forced to offer much higher prices to enthuse farmer undertake cane cultivation. With all round increase in the cost of inputs and more so with labour, farmer is only lukewarm to cane crop in States like Tamil Nadu despite a near 100% increase in cane price within 5 years. Food inflation is indeed global and sugar prices must be allowed to be market driven for stability in supply and sustainability of operations in the long run.  
 
India’s influence over world sugar prices was decisively demonstrated during 2009-10. Whenever there is huge shortfall in domestic production, the Indian consumer ends up paying hefty price on imports. It is hence imperative that sugar prices are monitored with long term objectives than to score a few brownie points in the short haul to win the war but loose the battle.                                                                                 

Indian Sugar Prices 

Indian sugar prices displayed a bearish undertone all through the year. This is in contrast to much wider swing and volatility in the global prices. Indian prices were virtually insulated from world prices due to the backdoor ban on exports and bountiful releases.

                                                                                                     Source: ISMA
                                                                                   

There is presently a fine balance between production and off-take and stock levels haven’t reached alarming level. Still the prices have plummeted to below breakeven level more out of negative market sentiments brought about by aggressive Government intervention than warranted by the fundamentals.

Despite losses, sugar mills have managed with little cane arrears till date, thanks to the surplus cash generated in the previous year and precious little investment on expansions made during this boom. This luxury is no longer available and hence there must be the desired price correction, that too immediate, to protect farmer’s interest as well as to prevent future production shocks and setback.

 
Government Policies
Sugar business continues to remain highly regulated. The Centre fixes levy percentage to meet PDS requirement for the benefit of BPL families. Levy obligation was temporarily hiked to 20% for 2009-10 due to extremely lower production. This has since been restored to 10% from 2010-11. The balance, though termed as free sale sugar, is monitored through monthly release mechanism.
 
Levy sugar prices remained unrevised for 6 years from 2004. Finally the Government came to revise the levy sugar price for 2009-10 on 21.06.2010 and 2010-11 on 18.01.2011. Levy sugar price computation continues to ignore cane price over and above Centre’s price despite the Supreme Court ruling in favour of the industry through a retrospective amendment to law. Sugar industry has again challenged this and the issue is before the Supreme Court.
 
Fair and Remunerative Price (FRP) for 2010-11 season was fixed by Central Government at Rs.139.12 per qtl linked to 9.5% recovery with a premium of Rs.1.46 for every 0.1% increase in the recovery. The Centre has also announced advance FRP for 2011-12 at Rs.145 per qtl for 9.5% recovery with a premium of Rs.1.53 for every 0.1% increase in the recovery.
 
Government of Tamil Nadu effected a steep hike in SAP for 2010-11 to Rs.1900 per tonne (previous year Rs.1437.40 per tonne) linked to 9.5% recovery. In addition, transport charges from field to factory have to be fully borne by sugar mills.
 
ISMA and National Federation of Cooperative Sugar Factories have submitted a joint memorandum to the Central Government for early decontrol of the sugar industry. The Centre reportedly desired to enlist the views of State Government on the subject and there is little tangible progress on decontrol.
 
The Central Government also introduced, extended or enforced a slew of regulatory measures during the year to keep continual check on sugar prices and rein in food inflation. Some of them are:-
 
  • Duty-free raw sugar import facility repeatedly rolled over – Present validity upto 30.06.2011.
  • Export releases commenced from November 2010 but were confined only to ALS/ AAS outstanding obligations - Deadline set for completing old obligations before 31.03.2011. 
  • OGL export of 5 lakh tonnes announced in January but put on hold – Finally confirmed in April 2011 - Quantity pro-rated to all sugar mills on the basis of past 3 years’ production.
  • Re-export of previously imported raw sugar lying at ports allowed on condition that equivalent quantity shall be re-imported when dictated by Government.
  • Daily reporting of sugar production and dispatch data through SMS introduced from 31.08.2010. This was changed to weekly basis of reporting from 02.12.2010.
  • Stock holding limit for bulk consumers was extended but the norms were marginally diluted.
  • Hundred percent compulsory packaging of sugar in jute bags reconfirmed for 2010-11. Further, the packing has to be 50kg bags as against 100kg hitherto used to conform to WTO norms. 
  • Ban on sugar futures imposed since 26.05.2009 was lifted from 01.10.2010. Trading commenced from 27.12.2010. 
  • Ethanol blending programme for 5% reaffirmed - Provisional price fixed at Rs.27 per ltr - Expert Committee to recommend pricing formula - Final decision of Government awaited. 
  • The Centre has revised WPI index from September 2010 with 2004-05 as base year. In this, sugar weightage has been reduced from the earlier 3.68% to 1.74%. The Centre however has not let lose its vice like grip on sugar price despite its reducing effect on WPI. 
  • The Centre with a view to promote green energy has introduced Renewable Energy Purchase Obligation stipulating minimum percentage of renewable energy to be purchased by major consumers. It has also correspondingly introduced Renewable Energy Certificate mechanism that is tradable in energy exchanges. 
  •  Union Budget 2011 has removed sugar from the purview of Additional duties of Excise (Goods of Special Importance Act, 1957). This is to facilitate States impose VAT on sugar under the proposed Goods and Services Tax reg


Opportunities and Threats

India has low per capita consumption with growing income. Its farm productivity has virtually remained stagnant for decades. There is thus immense scope for hiking production to meet growing demand and capture export markets.
 
Energy saved is energy produced. Age-old sugar industry offers immense scope for implementing Energy Efficiency Project besides feeding green power to grid through Cogeneration. Ethanol production improves oil security and contributes to environmental protection, while Cogen provides clean and renewable energy.
 
Sugar business is intrinsically cyclical. Market sentiments move disproportionate to demand-supply parity that causes volatile change in product pricing. Cogeneration and Ethanol bring much desired value addition to by-products and help soften the inimical impact of sugar cycles.
 
Sugar mills have now become integrated complexes to produce sugar, power and ethanol. As a result, capital outlay has become huge and the assets so created need to be exploited for longer duration. On the contrary, all India crushing duration has come down from 181 days in 1995-96 to 87 days in 2008-09, marginally improving to 108 days in 2009-10. Reduced cane availability that lowers season duration is but the direct outcome of unviable sugar price, forcing the farmer to other crops.
 
Water has become increasingly scarce, more so in States like Tamil Nadu. Drip irrigation is the right answer but it involves huge capital outlay that is beyond farmer’s financial capability. While the Government extends upfront capital subsidy, it is linked to a normative capital cost of Rs.55,000/ ha compared to the current cost in excess of Rs.one lakh/ ha. Free power on the contrary is proving to be a clear disincentive to conserve water.
 
India is a cost efficient producer of sugar. It has however failed to be a credible and consistent exporter due to drastic year on year changes in domestic production, triggering often times desperate policy changes. Under the changed dynamics of business and governance, there is little legitimacy in treating sugar as an essential commodity leading to periodical political outcry and attendant policy distortions.
 
World sugar balance is considerably influenced by the wild production swings in India. As a result, India ends up exporting at the bottom of prices during glut and importing at the peak of prices during deficit.
 
Frequent policy intervention disrupts the orderly functioning and dislodges the business plans of the industry. While the Government has a legitimate right and role to protect the interest of poor and needy, there is no rationale in subverting sugar prices to the benefit of industrial and high income consumers.
 
With a well performing economy and increasing share of service sector, labour is steadfastly migrating from agriculture. NREGA has arguably given other soft options to rural labour. Sugarcane harvesting charges have hence increased manifold due to labour shortage that further upsets the rhythm in daily rate of crushing. Mechanisation is yet to take off in any meaningful measure due to fragmented landholding and undulated land terrain in most part of Tamil Nadu.
 
With growing concern on food security and inflation control, sugar faces the imminent risk of increasing crop diversion with an over zealous Government constantly choking sugar prices. There is dire need for a balanced and integrated policy framework, more particularly the long term price parity between sugar and sugarcane, for the orderly growth and long term health of this core sector.

 

Segment-wise or product-wise performance
The company is engaged in a single segment, namely, sugar and its by-products.


Outlook

 
 
(Source :Czarnikow Report)
 
 
After several years of world prices well above historical levels, the much expected supply response to higher prices today still seems somewhat elusive. The close correlation between higher prices and crop recovery is no longer evident. Several factors would seem to impede the full transmission of world sugar price to the crop producer, namely, weather effects, production costs, currency movements, Government regulation as well as the ability to remain a net sugar exporter on the back of a fast growing domestic demand, particularly in Asia.
 
Sugar futures in ICE market reflects the tight market situation with a high physical premiums against July NY#11 and a bearish outlook thereafter. It has moved from a strong backwardation to a flat to carry structure, reflecting the fundamental change from deficit to surplus.
 
 
 
World prices started their downward correction again from March 2011 with the start of new season by Brazil and higher production turnout by Thailand. A neutral world balance (neatly balanced world production and consumption as well as export availability and import demand) in low stock environment is unlikely to pare back extreme price volatility till a more detailed picture of Brazil’s new crop development is available in June-July.
 
Indian sugar production looks certain to remain in surplus for a minimum of one more season, barring weather uncertainties. IMD has predicted a normal monsoon forecast in its first advance estimate. This should prompt the bearish trend to persist, albeit with some moderate recovery to align with higher cane prices.
                                                                                    

 

Risks and Concerns 

The management cautions that the risks outlined below are not exhaustive and are for information purposes only. Investors are requested to exercise their own judgment in assessing various risks associated with the industry and the Company.
 
Sugar industry being agro based and vulnerable to commodity cycles is fraught with several risks. The Company is exposed to diverse business risks and some of the anticipated risks and their mitigation strategies are outlined below:
(a) Raw Material risk 

Sugarcane is the sole raw material. Its availability, quality, growth and cost are impacted by -

 Availability of cultivable land and adequacy of irrigation infrastructure

 Adoption and application of sound agronomic practices by the cultivator

 Normalcy of monsoon, flow in river Cauvery and water table in the command area of cane.

 Electricity connection and uninterrupted grid supply to pump water

 Competition from other crops influencing farmers’ crop preference

Pest attacks and crop disease

Diversion of cane to jaggery and neighbouring sugar mills in defiance of contractual obligation

 Availability and adequacy of harvesting labour

Cane price control by Centre and State, known as Fair and Remuneration Price (FRP) and State Advisory Price (SAP).

 Higher tax on sugarcane in Tamil Nadu

  Price volatility risk and currency risk in the case of raw sugar importsvolatility risk and currency risk.

Risk mitigation 

Promotion of Lift Irrigation and Drip Irrigation

Cane development schemes

Improved road infrastructure utilizing sugarcane cess funds

Incentives to mitigate hardship and promote right cane variety

Remunerative cane price and prompt payment

Networking through divisional cane offices to disseminate knowledge and inculcate discipline and enforce compliance.

Fair and transparent dealings with farmers to build goodwill

 Arranging crop loan through Banks under tie-up arrangement

Centralized procurement and distribution of fertilizer and pesticides

 Recourse to raw sugar import to tide over transient cane shortage


(b) Product price risk 

Sugar prices are susceptible to commodity cycle. Marginal price change might materially impact profitability.


Levy sugar price is determined by Government. Revisions are neither prompt nor adequate.


 Sugar is an essential commodity. Free sugar prices are also kept in check by Government to control food inflation.

 Sugar Export window is closed at Government discretion.

 Sugar Futures to hedge price risks are susceptible to temporary bans.

Molasses is controlled by State. Restrictions on inter State movement considerably impact prices.

 Global sugar prices influence and impact domestic prices.


Risk mitigation 

Impact of global and local market forces and regulatory regime are beyond the control of the Company. Within extant constraints, risk mitigation measures focus on:

Introduction of ISO 9001:2000 for quality system

 Production of higher grain size and lower ICUMSA (brighter) sugar

 Targeting sugar markets in deficient regions

Taping export markets

Increased cane volume and sugar production for improved economies of scale

 Measured hedging in Futures Market

 By-products value addition


(c) Regulatory risk
Sugar industry despite much liberalization in the country continues to suffer under catena of controls:

Cane area reservation by State

Cane price fixation by Centre and State (SMP & SAP)

Control on molasses by State including inter State movement restriction

Levy obligation at unviable price

 Monthly release mechanism to regulate free sugar trade - Ocassional tightenning to weekly quota.

 Restrictions on Trade and Bulk Users distorting market sentiments

 Compulsory packing of sugar in jute bags

  Adhoc intervention in Exim Policy

  Political sensitivityand attendant adhoc aggressive State intervention.

Risk mitigation
Much of the regulatory risks being Government policy driven are beyond Company’s control. Every effort is made to conform to regulatory requirement while judicial recourse is made when warranted. Redressal is sought through industry associations 

(d) Finance risk 
Availability of working capital to meet cane dues

Interest rate risk

 Currency risk including derivative risk

 Financing New Projects 

The Company enjoys sound reputation and good rating with Banks. Interest rate increase is inevitable. Rising rupee erodes export competitiveness. To address these, the Company constantly looks for lower cost debt options, while currency risks are mostly hedged and uncovered exposures kept minimal. Derivative exposures, occasionally undertaken, are ensured to remain within prudential norms.


(e) Risk specific to the Company
 
Erode Sugar Mill is squeezed for land in its factory area to accommodate any major expansion or diversification plans. It is also surrounded by other sugar mills that limits scope for major cane area expansion.
 
Ethanol licensing is subject to State discretion. Standalone Distillery faces local resistance on perceived threat of pollution.
 
The Company is pursuing Cogen Project on a capital outlay of Rs.110 crores. Its implementation without time or cost overrun and successful operations are crucial to future cash flows.
 
Though the transfer of Erode Sugar Mill Undertaking was made to the Company in terms of Scheme of Arrangement sanctioned by the Hon’ble High Court of Madras, the Company is confronted with certain claims towards tax disallowances and recovery of Sugar Development Fund Loans owed by erstwhile Ponni Sugars and Chemicals Ltd. The Company is legally advised that these have only a remote probability of crystallization. Appropriate defence by filing Writ Petition is already initiated to protect Company’s interest in the matter. Of this, the SDF issue is decided in Company’s favour by the High Court of Madras.


Internal Control System and their adequacy
The Company has proper and effective internal control systems commensurate with its nature of business and size of operations to ensure that all controls and procedures function satisfactorily at all times and all policies are duly complied with as required. These are considered adequate to reasonably safeguard its assets against loss or misappropriation through unauthorized or unintended use.

There is adequate and effective internal audit system that employs periodic checks on on-going process. The Audit Committee of the Board of Directors regularly reviews the effectiveness of internal control system in order to ensure due and proper implementation and due compliance with applicable laws, accounting standards and regulatory guidelines. 


Human Resources 

The Company employs 102 seasonal and 248 non-seasonal employees. Industrial relations remained cordial throughout the year. Its HR initiatives include:

Introduction of ‘Code of Conduct’ and ‘Statement of Values’.

Instituting a Vision and Mission statement.

 Compensation structure comparable with industry standards comprising both tangible and intangible benefits.

 Regular training and motivation for skill upgradation

 Merit-led challenging work environment with desired level of delegation of powers and decentralization of decision making.

 Well maintained housing colony with education and recreation facility.

 Interactive and responsive top managment.

Discussion on Financial Performance with respect to Operational Performance 

Operating Performance

 

Year ended
31-3-2011
Year ended
31-3-2010
Number of days 278 300
Average crushing rate (tcd) 2555 2695
Cane crushed (t) 628613 808612
Recovery (%) 9.65 10.11
Raw Sugar Processed (t) 17087 9608
Sugar Production (t) 76870 90920
 
The Company operated for lesser duration and handled lower volume of cane and the highest volume of raw sugar. It had periodic interruptions to the daily crushing due to fluctuating availability of harvest labour.
 
Sugar recovery slipped by 50bps and touched the lowest in 12 years. This was caused by poor cane quality, delayed harvest and adverse weather.
 
 

Turnover

 
Sale of domestic sugar volume touched a record high figure. Levy releases were liberal while accelerated free sale quota out of imported raw sugar bolstered overall sale volume. Bagasse sale volume declined commensurate with lower crushing.
 
The Company re-exported 2909 tonnes of raw sugar under the one-time facility with commitment to re-import equivalent quantum as and when decided by the Government. It had no advance licence obligation and no OGL export was allowed.
 
Levy realization improved by 34% with the Government revising levy sugar price after a wait of 6 years. Free sale price dipped by 8%. Gross turnover touched an all time high.
 

Other Income

Other income was boosted by dividend out of temporary surplus funds invested in Mutual Funds and exchange gain on Import Trade Credit.
 

Raw Material Cost

Government of Tamil Nadu hiked the SAP for 2010-11 by 24%. Average cane cost went up by 17%. High cost of imported raw sugar was however neutralized by the prudent provisioning made in last year.
 
Packing cost was higher by 9% due to mandatory jute packing. Employee cost was up by 15% due to higher DA and provisioning for retirement benefits. Repair cost was significantly pruned with tight budgeting. Variance in other expenses is principally due to the excise duty provision on inventory change.
 

Operating margin  

Operating margin was severely dented due to higher raw material cost and lower realization from sugar and molasses.
 
 
Interest Cost  
Interest on fixed loans declined in line with instalment repayments during the year. Import trade credit to finance raw sugar import was cost effective. There was nil availment of cash credit limits for 5 months and the utilization was marginal during other periods.
Depreciation  
There is no change in the method of depreciation.
Profit Before Tax (PBT) / Profit After Tax (PAT)  
 
 
PBIDT is the lowest in 5 years barring the loss suffered in 2007-08. PBT decline was buttressed by the reversal of prudent provisioning made for raw sugar last year. The overall financial performance for the year is considered satisfactory.
 
Share Capital
The Company issued 8198418 Equity Shares of Rs.10 each in 2001 in terms of the Scheme of Arrangement sanctioned by the High Court of Madras.
 
 The Company issued and allotted 400000 Equity Shares at a premium of Rs.40 per share in 2008 on conversion of redeemable cumulative preference shares.
 
This together constitutes present outstanding capital of 8598418 Equity Shares.
 
Debt
Debt servicing is as per schedule.
 
The Company is still to realize Rs.123 lakhs of interest subsidy under the subvention scheme. Meanwhile its repayment commenced from February 2010 and the Company had paid Rs.568 lakhs during the year.
 
The Company has drawn the first instalment of Rs.5 crores from Canara Bank towards Cogen Project. This was first sanctioned at an interest rate of 9.50% that has moved up to 11% in tune with RBI policy.
 
Fixed Assets  
Addition to Plant & Machinery is marginal for replacing obsolete equipment. Normal capital additions have been funded out of internal accruals.
 
The Company has incurred Rs.15 crores of expenditure towards Cogen Project under construction. All direct and related expenditure for this would get capitalized in accordance with Accounting Standard 10.
 

Investments  

During the year, the Company has obtained approval for investment in the Equity Shares of Subburaj Papers Ltd upto Rs.10 crores. Advance of Rs.7.5 crores made towards this purchase, pending share transfer, is shown under Loans & Advances.
 

Working Capital  

Sugar inventories have declined with accelerated sales. Inventory valuation rate for levy and free sugar has considerably gone up from last year with a beneficial impact of Rs.11 crores to the bottomline. Molasses stock volume declined by 92% while its value dipped by 72%.
 
Contingent Liabilities  
Contingent liabilities are assessed and reviewed in accordance with Accounting Standard 29. Due disclosure and provisioning is made in compliance of said Standard.
 
Cash accruals  
Cash accruals were mainly used to reduce working capital borrowings and meet our contribution to Cogen Project and investment in Subburaj Papers Ltd.
 
Cost-realisation trend
During the quinquennium 2006-11 the relative change in CAGR (%) for major items are as under:
Cost Realisation
Sugarcane 12  Sugar 9
Process  &   packing 12 Molasses 8
Employees 15 Bagasse 8

The trend is thus too evident that output prices haven’t been able to keep pace with galloping cost escalations.

Cautionary Statement 
Statements made in this Report describing industry outlook as well as Company’s plans, projections and expectations may constitute ‘forward looking statements’ within the meaning of applicable laws and regulations. Actual results may differ materially from those either expressed or implied.
  For Board of Directors
Chennai N Gopala Ratnam
27th May 2011 Chairman